Sr. Manager - Digital & Web Marketing

Location: New York City, NY, US, 10010 Modesto, CA, US, 95354

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have
130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

We’re seeking a Senior Manager, Web & Digital Marketing to lead strategy and execution for our brand websites, digital platforms, and CRM programs. You will shape data-driven, customer-first experiences that grow brand engagement and business outcomes by overseeing SEO, CRO, A/B testing, email/SMS, analytics, and content strategy. You’ll partner across paid media, Mar Tech, social, creative and external agencies to design seamless user journeys, optimize landing page and site performance, and prepare our content and technical foundation for AI-driven search and Generative Engine Optimization (GEO).

In this role you will build and mentor a high-performing team, codify best practices and playbooks, and drive capability development across the function. You’ll collect and activate first-party data to enable precise segmentation and automated, personalized CRM journeys, translate analytics into clear recommendations and forecasts for senior leaders, and identify opportunities to scale measurable improvements. You’ll balance creative collaboration with rigorous testing and optimization to lift engagement, conversion, and lifetime value.

Operational excellence, strong stakeholder influence, and compliance with industry regulations (including alcohol/beverage guidance) are essential. You will translate ambiguous needs into actionable plans, remove roadblocks, and communicate results clearly to cross-functional partners. We welcome leaders who bring curiosity about emerging tech, a bias for experimentation, and a commitment to inclusive collaboration. If you’re excited to lead digital evolution at scale and drive measurable brand growth, we’d love to hear from you.

Apply now.

• Bachelor’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
• Supervisory or managerial experience.
• Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Proficient in MS Word and MS Excel at an intermediate level.
• Proficiency with digital platforms/tools, including but not limited to:
• Web analytic tools (Google Analytics, Google Search Console)
• Project management tools (Air Table, JIRA)
• Strong project management skills with the ability to effectively partner cross-functionally
• Strong analytical skills and demonstrated ability.
• Required to travel by air and automobile up to 25% of the time.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Bachelor’s degree plus 10 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of digital and/or e-commerce experience reflecting increasing levels of responsibility
• 4 years of specific experience in contemporary digital media (websites, search,…