Programmatic Specialist Freelancer

Programmatic Specialist Freelancer-Contract-(3 months)

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Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity.

With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia

Title:

Independent Contractor

Project

Title:

Programmatic Specialist-Freelancer

Project Length: 1/5/26-4/5/26 (evaluated for renewal quarterly)

Project

Hours:

up 20 hrs

Location: New York, NY or Remote

The expected compensation for this contract is $70 to $80 per hour (fixed fee, net 30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

We are seeking an experienced Programmatic Specialist (Contractor) to support the execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This contractor will be stepping into a large, high-velocity account where programmatic needs shift fast and precision matters. Success in this engagement means you can quickly get your hands on the platforms, stabilize what’s in flight, and bring order, accuracy, and performance to campaigns already running n you’re hitting the mark, pacing is clean, deals are connected properly, tracking is airtight, optimizations are thoughtful and data-driven, and the team can rely on you to keep a complex programmatic engine running without missing a beat.

• Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP.
• Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives.
• Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs.

• Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys.
• Manage deal IDs including creation, trafficking, validation, and DSP connectivity.
• Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup.

• Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization.
• Provide quantitative feedback and insights to inform creative iteration and future strategy.
• Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions.

• Use CM360 for reporting validation, attribution insights, and campaign analysis.
• Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations.
• Troubleshoot tracking discrepancies, creative issues, and tag-related errors.

• 1–3 years of hands‑on experience managing and optimizing programmatic campaigns in an agency, trading desk, or Ad Tech…