Search Optimization Specialist

New York, New York, United States;
Remote (U.S.)

Allied Global Marketing is a leading full-service entertainment
, culture
, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe
, providing resources and relationships that our partners and clients know and trust.

Location: Remote (U.S.) - East Coast hours strongly preferred

Reports To: VP, Strategy & Innovation

Employment Type: Full-time

Allied Global Marketing is seeking an innovative and experienced Search Optimization Specialist to join our Technology team. This role combines deep hands‑on expertise in Search Engine Optimization (SEO) and App Store Optimisation (ASO) with strategic oversight of AI‑driven workflows and tools.

As a senior individual contributor in a fast‑paced agency environment, you’ll optimize web and app ecosystems across a range of clients and industries—leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimisation practices.

You’re a hands‑on optimiser fluent in the evolving languages of search whether it’s metadata, structured data, or machine‑generated copy. You thrive in technical detail but think like a strategist, always aligning optimisations with performance goals. You’re curious about AI not just as a tool, but as a transformation—ready to experiment, implement, and iterate in real‑time.

• Lead and implement technical SEO projects, including:
• Technical site audits and on‑page improvements
• Schema markup and structured data development
• Log file analysis and crawl budget optimisation
• Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
• Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
• Support strategy and account teams in client presentations, audits, and performance reviews as needed.
• Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
• Conduct keyword research and competitive analysis for both SEO and ASO, using AI‑enhanced and traditional tools.
• Investigate and respond to the evolving impact of LLM‑based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimisation strategies.
• Manage and optimise AI‑powered workflows for search optimisation using tools such as:
• Surfer SEO, Neuron Writer, ChatGPT (SEO)
• App Tweak, Sensor Tower (ASO)
• Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximise holistic campaign performance and synergy across channels.
• Manage multiple optimisation projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
• Monitor and maintain the accuracy, tone, and brand alignment of AI‑generated content and optimisation outputs.
• Continuously evaluate emerging AI‑powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.

• 3–5 years of hands‑on experience in technical SEO implementation and strategy.
• Schema markup and structured data.
• Technical audits, crawl management, and site architecture.
• SEO analytics and reporting (e.g., GA4, Search Console).
• Demonstrated experience in ASO strategy and execution, including metadata optimisation and competitive performance tracking.
• Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non‑technical stakeholders.
• Practical experience with AI‑driven SEO and ASO tools (e.g., Surfer SEO, Neuron Writer, App Tweak, Sensor Tower, ChatGPT).
• Strong analytical and problem‑solving skills; comfortable using data to drive…