Director, Marketing Automation & Data Strategy

Director, Marketing Automation & Data Strategy

GSW, powered by Syneos Health

We seek an experienced marketing automation subject matter expert to expand our established omnichannel team. The Director partners with cross‑functional subject matter experts to support global pharmaceutical and biotech clients in consulting‑based and AOR engagements. The team uses an agile‑inspired methodology (lean, collaborative matrix, Kanban with adapted SCRUM) to deliver.

• For clients seeking omnichannel capabilities: design and execute transformation initiatives that accelerate journey to true omnichannel enterprises.
• For clients with existing omnichannel capabilities: upskill allied abilities and serve as in‑house SME supporting agency teams translating creative campaigns into effective omnichannel campaigns.
• Non‑standard AOR projects: work with agile‑specific teams on unique challenges.
• SME support to standard AOR teams: provide billable resource support where needed.

• Lead client initiatives in marketing automation strategy/implementation and advanced analytics‑driven optimization.
• Critical thinking to break audacious, ambiguous challenges into addressable work streams and roadmaps.
• Highly customer‑facing, bridging internal Syneos network and external client relationships.
• Stay current on emerging trends and privacy laws affecting CX Design, automation, and compliant data use.

• Assist clients in implementing and managing digital marketing technologies, recommending emerging tools.
• Collaborate with stakeholders to develop strategies for improving digital campaign effectiveness, customer acquisition, and engagement.
• Act as liaison between IT and clients to ensure seamless data integration into data lake & analytics platforms.
• Help formulate client‑centric technology roadmaps.
• Support streamlining and automation of campaign operations.
• Implement marketing automation governance protocols.
• Facilitate process standardization and best practices.
• Audit workflows to identify automation opportunities.
• Maintain comprehensive documentation for configurations, governance policies.
• Partner with analytics teams for robust tracking & reporting.
• Monitor and plan resources & infrastructure for growth.
• Demonstrate strong analytical skills for data interpretation.
• Support client projects in an agile environment.

• 5‑7+ years of data‑driven marketing automation strategy experience (agency, client, consultant).
• Proficiency in Marketo – additional platforms (Adobe Suite, Salesforce Marketing Cloud, Tealium, Hub Spot, Pardot, etc.) are a plus.
• In‑depth knowledge of email marketing best practices, lead nurturing, customer segmentation.
• Familiarity with CRM systems and integration with marketing automation platforms.
• Excellent project management, handling multiple projects.
• Effective written & verbal communication to explain marketing technology strategies.
• Experience with global clients & regional roll‑outs.

• Assess martech system capabilities & build prioritized roadmaps.
• Value data quality for AI & ML.
• Working knowledge of APIs & ETL tools (Postman, Mulesoft, Informatica, Databricks).
• Understanding of front‑end customer experiences & back‑end connectivity.
• HIPAA‑compliant CRM program experience.
• Agile methodology experience.

• Collaboration oriented.
• Commitment to candor and curiosity.
• Unwillingness to settle for the status quo.
• Motivated to grow personally and drive innovation.
• Love of change agency and teaching.
• Thought leadership with tangible in‑market experience.
• Easily self‑started.
• Thrives in ambiguity to help clients define direction.

Base salary $140,000 – $155,000. Salary varies by experience and performance. Eligible for commissions/bonus.

Competitive compensation package, health benefits (medical, dental, vision), 401k match, flexible PTO & sick time (subject to state regulations).

Syneos Health companies are affirmative‑action/equal‑opportunity employers (Minorities/Females/Veterans/Disabled).

Syneos Health has a voluntary COVID‑19 vaccination policy. Employees are encouraged to be fully vaccinated and may need to submit proof if required by local governments or customers.