Lifecycle Marketing Manager

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements.

In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.

With an exceptional efficacy rate, the world has taken notice — we’ve raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

As the Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement, retention, and loyalty throughout their journey with our company. You will lead the development and execution of strategic lifecycle marketing initiatives, leveraging your expertise in CRM and lifecycle platforms to deliver personalized and impactful experiences for our customers. Working cross-functionally with teams across the organization, you will oversee the end-to-end customer experience, from acquisition to retention, utilizing data-driven insights to optimize campaigns and drive business growth.

• Oversee the implementation and rigorous optimization of lifecycle marketing strategies using CRM and lifecycle platforms.
• Use deep familiarity and expertise with marketing software to drive subscription and recurring revenue-based marketing initiatives.
• Demonstrate strong proficiency in data management and reporting, ideally including SQL, ETL, and data transformation techniques.
• Collaborate with the technical teams to ensure seamless integration and operation of marketing automation tools.
• Develop and execute email, SMS, and push notification campaigns.
• Direct end-to-end customer experience initiatives to enhance customer satisfaction and loyalty.
• Analyze key metrics such as lifetime value (LTV), reorder rates, upgrade rates, cancellation rates, and churn to drive actionable insights and optimize marketing strategies.
• Conduct cohort analysis to identify trends and patterns in customer behavior and engagement.
• Demonstrate a creative and technical aptitude to innovate marketing strategies and campaigns.

• 4+ years experience managing lifecycle in a high growth environment.
• Demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries.
• Deep understanding and hands-on experience with CRM and lifecycle platforms, including Klaviyo, Attentive, Braze, and others.
• Proficiency in data analysis tools and techniques.
• Strong cross functional leadership and communication skills, with the ability to collaborate effectively across teams.
• Experience working with subscription-based business models and managing customer lifecycle journeys.
• Knowledge of Looker, Tableau, or similar data visualization tools is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.

We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity.

The base salary hiring range for this position is $120,000 - $155,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

• 💵 Competitive compensation with an exceptionally generous…