Marketing Operations Manager

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments.

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Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!

Title: Marketing Operations Manager

Department: Marketing

Reports To: Senior Director, Global Marketing

FLSA Status: Exempt

Location: New York, NY

We’re looking for a highly skilled and data-driven Marketing Operations Manager to take full ownership of our marketing automation platform and lead the development of scalable, efficient marketing operations strategies.

This role is pivotal in driving operational excellence and contributing directly to pipeline and revenue growth through the strategic use of Hub Spot and our broader martech stack. The ideal candidate is a Hub Spot power user who thrives on building and optimizing automation, streamlining processes, and delivering measurable impact.

• Serve as the primary Hub Spot administrator and subject matter expert, ensuring optimal platform performance and adoption.
• Design, build, and manage automated marketing campaigns—including email, nurture workflows, and engagement programs—that drive acquisition, conversion, and retention.
• Create and maintain static and dynamic lists for effective audience segmentation and targeting.
• Own the full lead management lifecycle: routing, scoring, attribution, and seamless sales handoff.
• Continuously monitor and refine marketing assets (e.g., forms, landing pages, email templates) to support high-performing campaigns.

• Own marketing data infrastructure, ensuring data quality through regular cleansing, enrichment, and synchronization with Salesforce and other platforms.
• Analyze campaign and funnel performance to uncover trends, optimize results, and make data-informed recommendations.
• Build and maintain marketing dashboards and reports to track key metrics such as engagement, funnel conversion, and ROI.

• Evaluate, document, and enhance marketing operations workflows to support scale and efficiency.
• Build repeatable, predictable processes and automations that reduce manual effort and improve speed-to-market.
• Manage the marketing technology stack, ensuring full integration and alignment with business objectives.
• Partner closely with sales to define lead life cycles, establish closed-loop reporting, and enhance funnel conversion.

• 5+ years of experience in marketing operations, with a strong focus on B2B SaaS or demand generation.
• Proven expertise as a Hub Spot administrator with hands‑on experience in automation, segmentation, lead routing, email marketing, forms, and reporting.
• Proficiency in Salesforce.

• Strong analytical mindset with the ability to interpret data, uncover insights, and translate findings into action.
• Deep understanding of lead management principles, including scoring, lifecycle stages, and sales handoff.
• Experience optimizing processes to drive scalability and operational efficiency.
• Excellent collaboration and communication skills—able to work cross‑functionally with sales, marketing, and Rev Ops.
• Det…