Digital Marketing Manager

Responsibilities

Are you a data-driven creative with a passion for bringing brands to life online? We’re looking for a Digital Marketing Manager to join our dynamic team — someone who thrives at the intersection of strategy, design, and performance. Reporting to the Director of Marketing and collaborating closely with the Director of Creative Services, you’ll shape how our brand shows up across every digital touchpoint — from website to social to resident engagement.

In this role, you’ll merge analytics with artistry — designing and executing digital campaigns, managing engaging content strategies, and producing compelling marketing collateral. You’ll play a key role in ensuring our digital presence not only looks great but performs powerfully, driving measurable results and meaningful connections with our audience.

This role blends analytics and creativity — running digital campaigns, managing content strategies, and producing marketing collateral. The Digital Marketing Manager will ensure our website, social channels, resident app, and marketing campaigns reflect our brand voice and deliver measurable results.

If you’re energized by storytelling, obsessed with metrics, and eager to grow your craft in a fast-paced, collaborative environment — we’d love to meet you.

• Execute daily digital campaigns across website, social, and paid channels.
• Monitor results in Google Analytics and Excel, tracking KPIs and recommending optimizations to agency partners.
• Support lead generation, reporting, and budget tracking.
• Collaborate with leadership to share insights through dashboards and performance reports.

• Oversee content strategy for blog, resident app, and social channels.
• Partner with Creative and Events teams to bring campaigns, partnerships, and experiences online.
• Contribute to planning, scheduling, and engagement for social campaigns.
• Ensure brand voice, tone, and messaging are consistent across platforms.

• Work closely with Creative Services to design and produce marketing collateral, presentations, and digital assets.
• Manage creative templates, asset libraries, and brand design standards.
• Maintain a cohesive and polished brand identity across all creative deliverables.

• Build and expand skills in Google Analytics, Excel, Photoshop, Illustrator, Premiere, and After Effects.
• Stay current on digital marketing, social media, and AI-driven content trends.
• Grow into full ownership of digital marketing execution and content management.

• Personalized Health Care:
  Multiple medical, dental, and vision plan options;
  Employee Assistance Program
• Financial Benefits:
  
  Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development:
  Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.

$125,000 - $130,000 + Discretionary Bonus

The actual base salary within the anticipated range will be determined by several components, including, but not limited to, the individual's experience, skills, qualifications, and market factors.

#LI-NG1

#RMC

#Lux Leadership

• 3–5 years of experience in digital marketing, content marketing, or a related role.
• Strong organizational and project management skills, with the ability to juggle multiple priorities.
• Proven experience managing content calendars for social media, blogs, or community platforms.
• Excellent communication and collaboration skills across cross-functional teams.
• Quick learner with a growth mindset and eagerness to adopt new tools and platforms.
• Familiarity with CRM platforms (Salesforce, Hub Spot, or similar) preferred.
• Experience in…