Digital Marketing

Location

Brookfield Place New York - 225 Liberty Street, Suite 3501

Brookfield Asset Management, a leading global alternative asset manager, has an exemplary 100+ year history of owning and operating real assets and related businesses. In 2019, Brookfield acquired a majority interest in Oaktree Capital, a leader among global investment managers specializing in credit and other alternative investments. Together, Brookfield and Oaktree share a long‑term, value‑driven, contrarian investment style, focusing on sectors in which their in‑depth operating experience and market knowledge provide a competitive advantage.

Brookfield Oaktree Wealth Solutions is a dedicated business delivering the unparalleled alternative investment expertise of Brookfield and Oaktree to private wealth investors, in partnership with their financial advisors. The business unit is dedicated to effectively supporting the financial intermediary community and bringing timely & unique solutions to market with the individual investor in mind.

Brookfield has a unique and dynamic culture. We seek team members who have a long‑term focus and whose values align with our Attributes of a Brookfield Leader:
Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Brookfield Oaktree Wealth Solutions is seeking a driven and detail‑oriented Digital Marketing professional to support the execution and optimization of digital initiatives across email, social media, web, and analytics. This role plays a critical part in advancing our marketing technology capabilities, enhancing client engagement, and driving business growth.

• Email Marketing:

  • Manage the email distribution calendar, content approvals, and delivery in coordination with internal stakeholders.
  • Execute and optimize Pardot campaigns, leveraging dynamic content and engagement programs to improve performance.
  • Run A/B tests, manage testing calendar, record results and recommend improvements (subject lines, message content, send time and/or new features).

• Social Media & Content Management:

  • Develop and implement social media strategies across various platforms (Linked In, Hootsuite, Sprout) to increase brand awareness and engagement.
  • Create, schedule, and monitor posts; analyze data to refine content and performance.
  • Build and manage paid social programs to support lead generation and broader marketing objectives.

• Website & SEO/SEM:

  • Lead SEO and SEM initiatives to improve search visibility, qualified traffic, and conversions.
  • Collaborate with web and product teams to align site content and digital experiences with best practices.

• Marketing Technology & Analytics:

  • Leverage tools such as Seismic, Google Analytics, and Pardot to drive automation and sales enablement.
  • Analyze client journeys and competitive trends to identify digital enhancements and innovation opportunities.
  • Develop dashboards and reporting frameworks to measure KPIs, track campaign effectiveness, and provide actionable insights.
  • Work closely with Channel Management and Business Administration teams to manage lists and lead generation targets.

• Digital Strategy

  • Partner with marketing, technology, and external vendors to deliver a best‑in‑class digital experience.
  • Align digital initiatives with firm objectives and ensure compliance with brand and regulatory standards.
  • Continuously assess digital marketing performance and recommend strategic improvements.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4‑7 years of experience in digital marketing, ideally within financial services.
• Proficiency with marketing automation, CMS, CRM, and analytics tools (e.g., Pardot, Seismic, Google Analytics).
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast‑paced environment.
• Excellent written and verbal communication skills, with a collaborative and solutions‑oriented mindset.
• Proven ability to interpret data and use insights to inform strategic decisions.
• Except…