Manager of Creative

Performance Creative Strategist

We’re looking for a Performance Creative Strategist to help drive growth through high-impact, performance-led creative. This role sits at the intersection of creative, growth marketing, and analytics — owning how creative ideas are developed, tested, optimized, and scaled across acquisition channels.

• Own Performance Creative Across Channels
  • Lead creative strategy and execution for key products and initiatives across acquisition channels, with a primary focus on paid social.
  • Support expansion into additional channels such as video, You Tube, podcasts, and emerging formats as the business scales.
  • Own the full creative lifecycle — from ideation and messaging to asset development, launch, testing, and optimization.
• Drive Creative Development & Testing
  • Brainstorm, concept, and write performance-driven creative (hooks, scripts, copy, and angles).
  • Partner closely with designers, video editors, and production to build a steady pipeline of high-performing creative assets.
  • Develop creative testing frameworks to validate new ideas quickly and efficiently.
• Use Data To Scale What Works
  • Analyze creative and campaign performance to identify trends, winning patterns, and areas for improvement.
  • Track and report on key performance metrics, translating results into clear insights and next steps.
  • Continuously refine creative strategies based on learnings from testing and experimentation.
• Collaborate Cross-Functionally
  • Work closely with growth marketing, analytics, and product teams to align creative with broader performance goals.
  • Partner with data and technology teams to support conversion rate optimization and funnel performance.
  • Share insights with stakeholders and leadership to inform creative and growth decisions.

• 2–4 years of experience in a fast‑paced, performance‑oriented role (growth marketing, performance creative, consulting, analytics, or similar).
• Experience working in high‑growth, startup, or DTC environments preferred.
• Exposure to paid social, performance marketing, and creative testing frameworks is a strong plus.

• A strong blend of creative intuition and analytical thinking.
• Comfortable working with performance data and using it to inform creative decisions.
• Highly organized with the ability to manage multiple projects and priorities.
• Clear, confident communicator who can articulate ideas and insights to cross‑functional partners.
• Curious, experimental, and motivated by continuous improvement.

Creative is one of the biggest growth levers for this organization. In this role, you’ll help define how performance creative is built, tested, and scaled — influencing not just what gets made, but how creative drives measurable results across the business.