Principal, Data Technology; Web

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We are pioneers t this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self‑driven, talented people who never stop innovating.

As a Principal, Data Technology (Web), you are a web AdTech and signal architecture expert — someone who understands how data flows across browsers, APIs, and marketing platforms to drive performance, compliance, and insight. You design systems that make web data work: defining what’s collected, how it’s activated, and how it stays durable in a changing privacy landscape. You’re comfortable designing measurement frameworks, configuring platforms, and, when needed, diving into code to clarify implementation.

You thrive on complexity — translating it into clarity for clients. You can map the journey from pixel to conversion API, explain why signal resilience matters to a CMO, and partner with engineers to make it happen. This is a role for a strategic builder: a consultant who can architect end‑to‑end measurement and AdTech systems, grounded in technical fluency and future‑focused thinking.

• Serve as the primary advisor on web AdTech architecture and signal strategy, designing how data is collected, activated, and governed across web experiences.
• Architect and document data collection systems, including event schemas, data layers, conversion APIs, and server‑side integrations.
• Design and manage privacy‑first measurement frameworks that balance marketing effectiveness with compliance and data minimization.
• Configure, test, and maintain tag management and AdTech tools (GTM, Tealium, Adobe Launch, etc.), ensuring data quality and accuracy across environments.
• Partner with client engineers to guide code‑level implementation, debug tracking logic, and validate data flows end‑to‑end.
• Advise clients on signal loss mitigation, including cookie deprecation strategies, server‑side tagging, and durable first‑party data capture.
• Evaluate and integrate AdTech and Mar Tech platforms, from analytics and attribution tools (GA4, Adobe, Floodlight, Meta CAPI) to consent and identity systems.
• Collaborate across disciplines — with DEPT®’s Mobile Principal, Business Intelligence, and Marketing teams — to maintain consistent taxonomies and unified reporting.
• Stay ahead of ecosystem changes (Privacy Sandbox, ITP, evolving identity models) and proactively guide clients on strategic adaptation.
• Contribute to DEPT®’s internal frameworks and documentation to evolve our AdTech and measurement best practices.

• 5–7 years of experience in web AdTech, marketing technology, or digital measurement architecture.
• Proven expertise designing and managing data collection and activation frameworks across major advertising and analytics platforms.
• Hands‑on experience with tag management systems, conversion APIs, and event‑based data design.
• Strong understanding of privacy and consent ecosystems (GDPR, CCPA, CMPs, server‑side tagging).
• Technical fluency with JavaScript and browser data flows, comfortable reviewing or writing example code for clarity or QA.
• Working knowledge of identity and attribution frameworks (e.g., clean rooms, cross‑device resolution, data enrichment).
• Excellent communication skills—able to present technical design in business language and influence stakeholders with clarity.
• Consultative mindset—proactive, organized, and capable of balancing multiple client and internal initiatives.

• Experience with event routing or CDP platforms (Segment, Tealium, mParticle, High Touch).
• Familiarity with API‑based integrations connecting AdTech, analytics, and consent systems.
• Exposure to programmatic or audience activation tools (DV360, The Trade Desk, Adobe Experience Cloud).
• Understanding of A/B testing and personalization platforms (Optimizely, Adobe Target, Google Optimize).
• Experience with cloud data ecosystems (Big Query, Snowflake, AWS, GCP).

We are a collaborative, open‑door, best‑idea‑wins…