Senior Marketing Analyst

Senior Data Analyst - Marketing Analytics

Location:

NYC - Hybrid

Salary: $120,000 - $160,000

We're partnered with an innovative technology company that's redefining how people engage with live and digital experiences.

With a strong commitment to data‑driven decision‑making, their Marketing Analytics function plays a central role in shaping growth strategy, optimising performance across channels, and deepening understanding of the customer journey.

They’re now seeking a Senior Data Analyst to join this high‑impact team – someone who can bridge the gap between marketing strategy, business objectives, and analytical insight to drive measurable results.

• Partner closely with Growth, Marketing, and Product teams to identify opportunities, measure campaign performance, and guide strategic decision‑making.
• Own analytical projects end‑to‑end, from scoping business questions to delivering actionable insights and recommendations.
• Analyse and optimise customer acquisition, engagement, and retention across multiple marketing channels.
• Develop and maintain core marketing datasets and dashboards using tools such as Looker, dbt, and Hex.
• Evaluate campaign and channel effectiveness through experimentation and advanced statistical techniques.
• Communicate complex analytical findings clearly and persuasively to both technical and non‑technical stakeholders.
• Act as a thought partner, using analytics to influence broader marketing and growth strategy.

• 4+ years’ experience in Marketing Analytics, Growth Analytics, or a related data‑driven role (ideally within tech, ecommerce, or consumer products).
• Strong SQL skills and proficiency in Python or R for data manipulation and modelling.
• Proven experience analysing marketing funnel performance, attribution, and ROI.
• Hands‑on experience with experimentation, A/B testing, or incrementality analysis.
• Strong understanding of digital marketing channels, CRM, and performance metrics.
• Excellent storytelling and presentation skills – able to translate data into strategic insight.
• A proactive, collaborative mindset and a passion for driving business impact through analytics.

Desirable: experience in B2B2C environments, working with marketing automation or attribution platforms, and exposure to data infrastructure (dbt, event tracking, marketing APIs).

Airflow | Fivetran | Python | dbt | Redshift | mParticle | Eppo | Mixpanel | Looker | Hex | Git Lab

If you're passionate about using data to drive marketing performance and influence strategic growth decisions, this is an opportunity to make a tangible impact within a forward‑thinking organisation.

Get in touch with the Harnham team today to learn more.