Senior Analyst, Analytics

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We mine that data to optimize campaigns and tell the stories that bring clients closer to their marketing, helping them understand if they’re reaching the right people, with the right creative, in the right way.

What does a successful Senior Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But successful members of our team at Zenith:

• Bring curiosity and the ability to quickly learn new platforms and methodologies
• Are motivated to turn raw numbers into meaningful insights that influence tactical and strategic decisions
• Can transition fluidly between diligent data work and the bigger strategic story
• Understand – or are eager to understand – the differences between paid social, programmatic, and direct media buying
• Are highly organized self-starters who can juggle multiple work streams without losing track of details

Among Sr. Analyst candidates, we generally look for prior experience in media analytics and research, especially digital media.

Requirements:

• Minimum 1 year of relevant experience in media analytics, research, or digital marketing
• Strong organizational skills; proven ability to manage multiple priorities and deadlines
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Comfortable working in at least one media platform (ex. CM360, Meta Business Manager, Google Ads, GA4, etc)
• Strong critical thinking skills – able to move beyond reporting “what happened” to explaining “why it matters”
• Ability to communicate complex data clearly to non-technical collaborators
• Bachelor’s Degree in a related field

Desired

Experience:

• Some familiarity with lift or incrementality studies
• Understanding of the media ecosystem (social, programmatic, direct buys) and how benchmarks differ across them
• Exposure to dashboards (ex. Tableau/Looker Studio)
• Experience working with third-party partners (Nielsen, Kantar, DISQO, etc)

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients’ budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.

Above all, we know that ideas and imaginative solutions are vital to make our clients’ brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

To apply, please visit our website:

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance,…