Director of Martech and Marketing

Director of Martech and Marketing Performance

Location

New York

Business Area

News and Media

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Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known.

It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

Martech Strategy & Integration

• Lead the development and execution of a future‑ready Martech roadmap that supports Bloomberg Media’s strategic growth objectives.
• Evaluate, deploy, and integrate technologies across the marketing stack—including Marketing Mix Modeling (MMM) platforms, marketing automation tools, analytics solutions, and Customer Data Platforms (CDPs).
• Lead the onboarding and continuous management of the MMM platform to accurately quantify the contribution of all media channels and business factors to growth.
• Be responsible for the CDP infrastructure to support sophisticated audience segmentation, personalized messaging, and paid media activation.
• Serve as the primary liaison with BI, Product, and Engineering teams to ensure all marketing channel data connections and flows are established, maintained, and accurately supervised across the entire Martech ecosystem.
• Drive the Martech strategy and implementation specifically to improve paid media efficiency across channels (e.g., SEM, Paid Social, Programmatic), focusing on accurate tracking, measurement and optimization.
• Ensure data governance, privacy compliance (e.g., GDPR, CCPA), and seamless integration across marketing and enterprise systems.
• Drive platform innovation in partnership with internal engineering, data, and procurement stakeholders to ensure scalable, secure, and business‑aligned Martech infrastructure.

• Define and operationalize performance KPIs, marketing dashboards, and multi‑touch attribution frameworks that quantify marketing ROI and inform campaign optimization.
• Collaborate with analytics, finance, and campaign teams to distill performance insights and provide strategic recommendations to executive stakeholders.
• Lead the development of forecasting models and predictive analytics for marketing programs, with an emphasis on improving efficiency, planning accuracy, and business reporting.
• Ensure performance data is tightly aligned with broader revenue, subscription, and engagement goals, providing clarity around media effectiveness and investment strategy.

• Oversee Martech and analytics budgets, ensuring responsible allocation and clear return on investment.
• Lead vendor and agency negotiations, manage ongoing vendor performance, and continuously assess new opportunities to improve Martech capabilities and cost‑effectiveness.
• Partner closely with Legal and Procurement on contracting and compliance for all marketing‑related technologies.

• A bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA or other advanced degree preferred.
• 10+ years of progressive experience in marketing technology, operations, or performance marketing, preferably within a data-driven or subscription-based business.
• Previous hands‑on experience and proven success in onboarding, operating, and leveraging an MMM solution is a requirement.
• Expertise in utilizing MMM outputs to influence and adjust paid media investment strategies.
• Hands‑on experience managing complex Martech ecosystems including Salesforce, GA4, and CDPs.
• Deep understanding of attribution methodologies, customer journey analytics, and evolving data privacy frameworks.
• Strong analytical and quantitative skills; fluency with BI tools…