Segment Marketing Manager, Startups

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic is seeking a strategic Segment Marketing Lead to own the complete startup marketing strategy at Anthropic, partnering directly with leading VCs (Y Combinator, Lightspeed Ventures, Accel) to help AI-native startups and developers build with Claude. This is a 0-to-1 opportunity—you'll be our first dedicated startup segment marketer, building the strategy and program infrastructure from the ground up. You'll define how Anthropic engages with the fastest-growing segment in technology and become our face to the VC ecosystem, directly influencing how thousands of developers and founders approach AI development.

• Build strategic VC partnerships that drive portfolio engagement—design and launch co-marketing programs with tier-1 VCs (YC, Lightspeed, Bessemer, and more), own relationship end-to-end, negotiate partnership terms, and create exclusive benefits
• Stand up scaled ABM programs for high-value startup accounts—identify and prioritize top 500 AI-native startups, build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
• Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder-to-founder programs, authentic community engagement)
• Design and execute targeted events and programs—partner with VCs to create Demo Days, office hours, technical workshops, and founder dinners that provide genuine value
• Extend and adapt foundational product marketing messages into fully-developed, startup-specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
• Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
• Partner closely with Sales, Solutions, Product, Field Marketing, and Growth Marketing on integrated strategies
• Align with startup sales teams on account prioritization, goals, and engagement strategies

• Build tight alignment with VC ecosystem and startup sales teams
• Scale pipeline generation within AI-native startup segment
• Establish Anthropic as the AI partner of choice for high-growth startups
• Drive developer and founder adoption through authentic technical engagement

• Have 5-7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
• Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
• Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
• Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
• Are data-driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
• Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
• Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
• Thrive in fast-paced environments with bias to action and comfort with ambiguity

• Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
• Developer advocate or developer relations background with active presence in technical communities (Git Hub, Stack Overflow, X, technical forums)
• Technical background (former…