Product Manager, Web

We are seeking a hands-on Product Manager – Web to lead the evolution of A Place for Mom’s digital experience and web platform. This role is responsible for optimizing our site’s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience.

You’ll partner closely with Marketing, Brand, SEO, User Research, and Engineering to shape the next generation of our web strategy — one that not only attracts and converts families seeking senior care but also positions A Place for Mom as a trusted, authoritative destination in the category. You’ll own the roadmap for the website’s core functionality, balancing technical and creative inputs to enhance site health, content structure, and conversion performance.

In this setup, stakeholders prioritize the roadmap;
Product’s role is to define business needs into technical requirements and ensure delivery, alignment, and measurement across teams. The Product Manager, Web will report to the VP of Product for Senior Living.

You are a structured, collaborative, and delivery-focused operator who thrives on bringing cross-functional initiatives to life in a dynamic environment. You are equally comfortable translating business needs into actionable plans and managing details across multiple stakeholders and systems.

You may come from an operations, project management, or product owner background, but what sets you apart is your ability to connect business context with technical execution. You can take an idea or business objective, define and document it through the product process, and translate it into clear requirements and user stories that drive delivery.

You’re resourceful, detail-oriented, and proactive about unblocking teams and driving measurable outcomes. You excel in environments where clarity must be created from complexity and progress depends on cross-team coordination.

Responsibilities

• Own product definition: gather stakeholder input, document business needs, and translate them into detailed requirements and user stories for engineering and data teams.
• Own execution and delivery for the Web product area, ensuring timely and high-quality rollout of prioritized initiatives across the Senior Living business.
• Collaborate with cross-functional engineering groups (e.g., Core Platform, AI/ML) to coordinate dependencies and align on sequencing and delivery milestones.
• Stay aligned with Engineering Managers on day-to-day execution in an Agile environment, including backlog tracking, sprint alignment, and documentation of decisions, risks, and outcomes.
• Partner closely with Marketing, Brand, SEO, User Research, and Engineering teams to track progress and communicate updates and outcomes.
• Build and maintain lightweight but effective tools (e.g., Google Sheets trackers, dashboards) to monitor initiative status and performance metrics.
• Own user feedback and insights:
  Aggregate, analyze, and translate customer feedback and sentiment data into actionable product insights that guide prioritization, influence strategy, and inform continuous experience improvements.
• Support measurement and reporting on product-driven initiatives, helping stakeholders understand impact and identify opportunities for iteration.
• Serve as a connective tissue between business and technical partners — ensuring the “why” is understood, the “what” is documented, and the “how” is executed.

Required Skills &

Competencies:

• 5+ years of experience in product ownership, project management, or operations roles focused on execution and cross-functional delivery.
• Demonstrated ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong stakeholder management skills — able to build trust, align expectations, and communicate clearly across teams.
• Experience working with Agile delivery teams; familiarity with Jira, Confluence, and similar tools.
• Proficiency with Google Workspace, including Sheets, Slides, and Docs, and comfort building lightweight project tracking tools.
• Technical fluency sufficient to follow conversations with engineers…