Digital Marketing Specialist

Location: Town of Florida
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Digital Marketing Specialist page is loaded## Digital Marketing Specialist locations:
Main Campus time type:
Full time posted on:
Posted Yesterday job requisition :
R0006977
** Job Summary
** The Digital Marketing Specialist at FGCU executes and optimizes FGCU’s digital marketing initiatives to advance institutional goals. This role translates strategy into channel-specific tactics, develops content, manages campaigns and reporting, and uses analytics to drive continuous improvement across digital channels.
** Job Description
**** Typical duties may include but are not limited to:
*** Develops and implements multi-channel digital campaigns that support university objectives.
* Writes, edits copy for ads, email and web pages, ensuring consistency with brand voice and clarity.
* Collaborates with the design team to brief, review, and finalize campaign assets, managing iterative feedback and approvals.
* Builds and launches digital marketing campaigns; ensures accurate tracking and reporting.
* Monitors campaign performance, optimizing budgets, bids, target audiences, creative assets, and landing pages in real time to maximize effectiveness and support overall marketing efforts.
* Analyzes and evaluates campaign performance metrics and produces post-campaign reports that provide insights and recommendations aligned with goals and KPIs.
* Builds and maintains reports and dashboards; interprets data in context and presents findings.
* Manages email campaigns, including contact list hygiene, audience segmentation, QA, accessibility, and scheduling.
* Conducts keyword research, implements metadata and on-page SEO; perform content audits to improve visibility and user experience.
* Collaborates across departments and external partners to advance the university's digital content strategy.
* Supports the Marketing Manager and team members to maintain consistency in digital and traditional marketing strategies and produce detailed reports on their effectiveness.
** Other Duties:
*** Stay abreast of the latest trends in digital marketing and emerging technologies.
* Performs other job-related duties as assigned.
** Additional

Job Description
***
* Required Qualifications:

*** This position requires either five years of directly related full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in Marketing, Business, Communications or related field and one year of full-time experience directly related to the job functions.
* Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
* Demonstrated proficiency in digital marketing and analytics tools.
* Experience with digital advertising platforms.
* Experience with SEO tools.
*
* Preferred Qualifications:

*** Bachelor's Degree from an accredited institution in Marketing, Communications, or closely related field.
* Experience in a digital marketing role.
* Experience integrating multi-channel campaigns (paid, owned, earned) and coordinating with agencies/vendors.
* Familiarity with CMS, CRM software, and email marketing tools.
* Proficiency with digital marketing, analytics and SEO tools including Google Analytics, Google Tag Manager, Looker Studio, Hot Jar, Crazy Egg, Tableau, Meta, Linkedin, Google Ads, SEMrush, Screaming Frog.
* Knowledge of A/B testing and data interpretation.
* Understanding of web design principles, accessibility standards (WCAG 2.1 AA), and content strategy.
* Prior experience in higher education marketing or a related area is advantageous.
** Knowledge, Skills & Abilities:
*** Knowledge of ADA accessibility standards.
* Exceptional verbal and written communication skills, with the ability to present effectively to small and large groups.
* Strong organizational skills with the ability to prioritize effectively while managing multiple projects simultaneously in a fast paced, deadline-driven environment.
* Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
* Strong interpersonal skills and ability to work effectively in a team environment with a proactive and…