Creator Content Manager

Baby Center and What to Expect are seeking a Creator Content Manager to drive influencer marketing and talent initiatives that expand our reach, deepen trust, and amplify authentic parent voices.

Location:

New York City, hybrid schedule 2 days per week.

• Influencer Marketing
  • Develop and execute influencer campaigns that drive awareness, engagement, and registrations.
  • Source, screen, recruit, and onboard creators and experts who fit brand priorities and audience needs.
  • Draft scopes of work for collaborations, including deliverables, rights, timing, and payment terms.
  • Maintain ongoing relationships with creators, providing briefs, coaching, and feedback on content.
• Talent Recruitment & Development
  • Recruit and nurture diverse voices to feature across Baby Center and What to Expect platforms (apps, websites, newsletters, and social).
  • Support programs like Baby Center Advisors, ensuring contributors are engaged and aligned to brand values.
  • Partner with branded content team to manage creator rosters, rates, and performance notes.
• Cross-Team Collaboration
  • Act as the conduit between social and editorial teams, ensuring influencer and talent-driven content is integrated seamlessly.
  • Monitor the creator landscape to identify new talent, surface emerging trends, and update best practices.
  • Track performance of influencer and talent programs, share results with stakeholders, and recommend optimizations.

• 5+ years of experience in influencer marketing, talent partnerships, or community development, preferably in parenting, lifestyle, or health categories.
• Ability to work in our New York City office 2 days a week.
• Proven ability to build and scale influencer programs and manage talent relationships.
• Strong understanding of the social media landscape and influencer economy.
• Exceptional communication and relationship-management skills.
• Strategic thinker with strong executional chops and project management skills.
• Comfortable analyzing performance metrics and making data-driven recommendations.
• Passion for supporting parents and families through authentic, diverse voices.

Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.