Director of Event Sales

Overview

Job Title:
Director of Event Sales – The Ritz-Carlton No

Mad, NYC

Location:
New York, NY

Reports To:
Sr. Director of Operations, No Mad

Department:
Operations

Salary - $100k - 135kyr plus commission

Position Summary

The Director of Event Sales – Ritz-Carlton No

Mad is a senior strategic sales leader responsible for driving event-related revenue and client relationships for José Andrés Group (JAG) venues within Ritz-Carlton No

Mad. This leader will ensure outstanding event sales performance, foster strong client partnerships, and execute high-visibility events that align with JAG’s brand as well as the Ritz-Carlton’s standard of refined luxury hospitality.

Sales Strategy & Revenue Growth

• Develop and execute an event sales strategy that targets weddings, social events, corporate functions, and private dining for JAG venues at Ritz-Carlton No
  
  Mad.
• Collaborate with JAG and hotel leadership to set annual event sales goals and monitor performance.
• Identify and cultivate new business opportunities, including corporate accounts, third-party planners, luxury social clients, and partnerships.
• Track market trends and competitive activity to optimize pricing, packaging, and sponsorship opportunities.

Client Relationship Management

• Serve as the lead sales contact for event clients, guiding them through the planning process from inquiry through execution, and ensuring exceptional service.
• Build and nurture long-term relationships with clients, planners, agencies, and luxury hospitality partners.
• Anticipate client needs and provide proactive consultative selling, matching event design and catering solutions to client objectives.
• Oversee contract negotiations, deposits, billing, and follow-up communications.

Cross-functional Collaboration

• Coordinate with Culinary, Events Operations, Banquets, Marketing, and Hotel Sales teams to ensure seamless planning, execution, and on-site delivery of events.
• Serve as a liaison between client and operational teams to ensure logistics, menus, staffing, and service standards are clearly communicated and executed.
• Participate in tastings, menu planning, and floorplan development with clients and internal partners to align vision and logistics.

Event Execution Oversight

• Attend and oversee event rehearsals, set-up, and on-the-day execution to ensure quality, service standards, and client satisfaction.
• Monitor event timelines, manage last-minute adjustments, and resolve client or operational issues proactively.
• Gather and debrief client feedback post-event, implement lessons learned and identify potential follow-up or repeat business.
• Develop event forecasts, pricing strategies, and revenue projections in alignment with annual targets.
• Monitor event budgets, expenses, and vendor contracts, ensuring profitability and cost controls.
• Provide regular reporting on event sales performance, pipeline, booking pace, and forecast to JAG and hotel stakeholders.
• Lead and mentor the event sales team, setting goals, performance standards, and development plans.
• Provide coaching, training, and feedback to ensure strong client service, sales conversion, and negotiation skills within the team.
• Build a talent pipeline for event sales and planner roles and assist with recruiting and hiring as needed.
• Support administrative responsibilities including performance reviews, scheduling, and resource planning.

• 7–10 years of sales leadership or event sales experience in luxury hospitality, hotels, or fine dining—ideally in New York City.
• Proven track record driving event sales, revenue growth, and large-scale event bookings in a luxury environment.
• Solid understanding of event planning, catering logistics, and client relationship management.
• Experience negotiating event contracts, managing deposits, and building event proposals.
• Excellent communication, presentation, and consultative sales skills.
• Skilled in cross-functional collaboration and detailed event execution oversight.
• Proficiency with event sales and CRM systems, catering software, and Google Workspace.
• Knowledge of luxury service standards and high-touch hospitality expectations.

• Ability to…