Director of Sales & Marketing - Hotel Indigo Lower East Side

Overview

At Hotel Indigo® we deliver inspired service. In all we do, we are vibrant, curious and original.

What is the job? As Director of Sales & Marketing at the Hotel Indigo Lower East Side, you'll be at the forefront of a unique and vibrant brand. You'll go beyond simply monitoring results and take an active role in shaping the hotel's success. Your mission will be to craft and execute a dynamic sales and marketing vision, driving strategies that not only meet but exceed revenue and room night goals.

You ll lead the charge in creating an undeniable presence in the market, ensuring every tactical plan is a step toward achieving our ambitious targets.

Your day to day

People

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect

Tools and processes

• Recommend or initiate any HR related actions where needed
• Drive a great working environment for teams to thrive – connect departments to create a sense of one team
• Interact with outside contacts: guests, vendors, and other contacts as needed
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue

Financial

• Hit all personal/team sales goals and maximize profitability
• Help prepare the departmental budget and financial plans including the hotel marketing plan
• Create and implement sales plans that drive measurable incremental occupancy, average rates, increase volume, food and beverage and banquet sales
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups, and other key guests
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related inquiries
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

This is a leadership opportunity at the heart of the Hotel Indigo Lower East Side, a vibrant, 294-room boutique hotel. You ll lead the sales and marketing efforts for a flagship property that embodies the unique spirit of its neighborhood. You will manage a talented team and directly impact the success of…