Regional Manager, Field Marketing – US Molecular Imaging - Cardiology; FLORIDA

Regional Manager, Field Marketing – US Molecular Imaging - Cardiology (FLORIDA)

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4 days ago.

The Regional Field Marketing Manager will localize and activate brand strategy, enable regional sales teams, and execute educational and demand‑generation programs across their assigned region. This individual will serve as a bridge between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams.

• Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within the assigned region.
• Collaborate with regional sales directors and CPAMs to co‑develop regional and localized marketing in‑field demand generation activities and support the territory plans.
• Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows.
• Execute and manage regional demand and clinical education marketing programs, including referral development campaigns and cardiology in‑person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team.
• Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices.
• Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, and educational programming that address clinical understanding and key clinical barriers or enablers.
• Partner with sales leadership to develop territory‑specific go‑to‑market plans and customer activation activities, ensuring aligned goals, messaging, and resource allocation.
• Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics.
• Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, Mar Com) to develop and deploy tailored marketing assets and field kits for referrers to use, based on regional/local customer and market insights.
• Integrate clinical “voice of the field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings.
• Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities, including content, programs, local shows, clinical education meetings, peer‑to‑peer meetings and community engagements.
• Coordinate presence at key regional and local events in collaboration with events and franchise teams, ensuring marketing strategies are supported locally.
• Cross‑functional collaboration: refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
• Own regional level metrics for referrer activities, educational activities and demand generation goals.

• Strong sales and marketing expertise in pharmaceutical diagnostics or Med Tech supporting therapeutic enterprise‑scale program activation.
• Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant Med Tech or diagnostic categories.
• Strong sense for customer familiarity and willingness to spend time in the field and translate voice of the field and customer into strategic programming.
• Strong sales coaching background with a focus on consistently high performance in a positive culture.
• Ability to manage competing priorities for a complex team.
• ROMS and ROI for marketing events, market activation and demand…