Executive Director, Product Marketing Strategy Director

Overview

Join our Consumer & Community Banking division, where you'll serve Chase customers with a variety of financial services, including personal banking and credit cards. We lead the U.S. in credit card sales and deposit growth, offering top digital solutions and customer satisfaction. This role demands a strong quantitative background, quick thinking in a dynamic environment, and excellent communication skills, providing senior-level exposure and opportunities to learn from industry experts.

The Head of Sapphire Acquisitions Marketing Strategy will report into Acquisitions, Media, and Brand on Sapphire Branded Card and be responsible for driving acquisitions BAU and growth initiatives, critical to strategic success of Sapphire Card. You will be highly entrepreneurial in nature with both an affinity for strategic thinking, and a proven record of effective execution, will lead a team and partner cross-organization to think through Sapphire acquisition strategies in multiple channels, drive execution of promotional campaigns, partner on new capabilities to drive growth, learning agenda and experimentation to optimize channels.

Job Responsibilities:

• Drive acquisitions strategy for Sapphire Reserve and Preferred Chase flagship cards

• Own acquisitions performance across the channels and the funnel incl. underlying drivers, proactively partner with Acquisitions Center of Excellence across Owned/Paid channels

• Proactively partner with designated owners in Consumer Bank / Branches

• Own offer calendar, premium & acquisitions unit economics, in partnership with Finance and Analytics

• Lead thinking on high priority projects in acquisitions, connecting the dots to higher funnel

• Deeply understand performance at the point of conversion and across acquisitions channels

• Be responsible for best practices and approvals of acquisitions content across landing pages and in other placements

• Lead competitive analyses and run market tests on the ongoing basis

• Own investment forecasts and risk strategy management, proactively engaging Risk partners

• Owns acquisition OKRs and levers to achieve those goals

• Actively invest in building and developing junior team members; support strategic career planning and develop strong followership with junior team members who actively seek advice / mentorship

Required qualifications, capabilities, and skills:

• 10+ years of experience in experience in a combination of marketing incl. acquisitions marketing, management consulting, or similar roles, including 3-5 years of experience leading teams

• Proven ability to structure and scope complex problems and apply a range of analytical tools to develop solutions

• Strong analytical mindset; experienced in interpreting data and translating insights into strategy

• Proven record of delivering results; ability to collaborate with key stakeholders in marketing, brand, analytics, risk, legal, product, and finance

• Strong interpersonal, presentation and influencing skills - ability to collaborate and build relationships with colleagues at all levels and achieve goals without direct control over resources

• Ability to communicate effectively and confidently and to work well in cross-functional teams

• Track record demonstrating high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership

• Proactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneously

• Comfortable working in an agile environment with competing priorities and openness to an environment of active developmental feedback from peers and managers

• Advanced MS Excel and PowerPoint skills

• Bachelor's degree or equivalent experience

Preferred qualifications, capabilities and skills:

• Financial Services experience preferred

• MBA preferred

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our…