Principal Go-To-Market Specialist, Betting & Gaming, AWS

Principal Go-To-Market Specialist, Betting & Gaming, AWS

Job  | Amazon Web Services Singapore Private Limited

The Principal Business Development Specialist for Betting & Gaming serves as a dedicated industry expert embedded within Asia Pacific Japan China (APJC) account teams, driving AWS adoption through line‑of‑business opportunities across the betting, gaming, and lottery sectors. This role combines deep industry expertise with strategic account planning to identify, develop, and launch opportunities that address specific Betting and Gaming customer workflows and business challenges across the APJC region.

• Contribute Betting and Gaming industry perspective to Account Plans for assigned proactive coverage accounts in APJC.
• Identify and map Line of Business (LOB) contacts and stakeholders within betting and gaming operators.
• Utilize Industry Score Card to identify whitespace opportunities across five Betting and Gaming solution areas:
  Player Engagement, Compliance & Player Protection, Payment & Risk Management, Operations, and Casino Game Development.
• Collaborate with account teams to develop jurisdiction‑specific strategies aligned with APJC regulatory environments.

• Drive Betting and Gaming opportunities from Qualified stage through Launch, focusing on measurable business outcomes.
• Evangelize AWS services, partner solutions, and Professional Services tailored to betting and gaming use cases.
• Achieve 70% partner attachment rate on launched opportunities, leveraging Betting and Gaming ecosystem partners.
• Participate in Executive Briefing Centers (EBCs) and executive engagements with C‑suite stakeholders.
• Act as facilitator to bring in specialized AWS resources, worldwide specialist teams, Pro Serve, and partner capabilities.

• Conduct internal enablement sessions for APJC account teams on Betting and Gaming industry trends, use cases, and AWS solutions.
• Lead external thought‑leadership sessions with customers and at industry events.
• Contribute to Go‑to‑Market packages for scale Betting and Gaming customers.
• Build and maintain relationships with key industry associations and regulatory bodies in APJC jurisdictions.

• Develop deep understanding of APJC betting and gaming regulatory landscape across key markets (Australia, NZ, Philippines, Singapore, Vietnam, Hong Kong, etc.).
• Identify regional trends, competitive dynamics, and market opportunities specific to APJC.
• Build partner ecosystem relationships with regional Betting and Gaming technology providers and system integrators.

Your primary focus is being the go‑to expert on betting and gaming for our teams working with customers across Asia‑Pacific. You're the person who understands how operators actually run their businesses and can connect those challenges to solutions.

Most days, you're embedded with account teams having conversations with betting and gaming companies. You might start your morning on a call with a sports betting operator in Australia, helping the team understand what their Chief Marketing Officer really cares about when it comes to player engagement. You're translating between the business side and the technical side, making sure everyone's speaking the same language.

You'll spend a good chunk of time in customer meetings - sometimes it's a formal executive briefing where you're presenting to C‑level folks, other times it's a working session with their operations team diving into the specifics of how they could modernize their platform. You're not just talking about technology; you're talking about their business outcomes, their regulatory challenges, and how they can actually move faster in their market.

Between customer engagements, you're also teaching. You'll run sessions for our account teams to help them understand what's happening in the industry - new trends in responsible gaming, how payment fraud is evolving, what's changing in different regulatory environments across the region. You become their trusted advisor on all things betting and gaming.

What makes this role…