VP, Artist and Label Marketing

United Masters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. United Masters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties.

Through the combination of United Masters’ music distribution platform and its deep ties to brands, United Masters enables independent artists and change‑makers to grow and earn unlike any other platform.

The United Masters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from You Tube, Sound Cloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award‑winning creative teams that forge those innovative partnerships at Translation (our in‑house creative advertising agency).

United Masters is seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include BigXThaPlug, Brent Faiyaz and Floyy Menor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high‑performing team.

This role blends long‑term strategy with day‑to‑day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross‑functional teams to drive impact and results. This role sets the creative bar for United Masters’ artist and label marketing by defining what “great” looks like across brand, storytelling, and campaign execution.

This role is based in Brooklyn, New York with four days in‑office and one day remote.

• Own the marketing vision and execution for United Masters’ exclusive artist roster and label services business including BigXThaPlug, Brent Faiyaz and Floyy Menor.
• Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity.
• Develop long‑term strategies while balancing excellence and accountability in day‑to‑day execution.
• Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity.

• Oversee campaign strategy, release planning, and marketing execution across all exclusive artists.
• Ensure excellence in operations including timelines, deliverables, and cross‑functional coordination.
• Build and manage project budgets in partnership with Finance and maintain accountability.
• Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution.
• Maintain campaign visibility and accountability through reporting, updates, and performance tracking.

• Lead and invest in growing a high‑performing Artist & Label Marketing organization.
• Mentor, and develop marketing talent.
• Foster a culture of creativity, accountability, and high performance.
• Promote collaboration without sacrificing individual ownership or excellence.

• Serve as a senior marketing advisor to artists and their teams.
• Present strategies clearly and persuasively to artists, managers, and partners.
• Build trust‑based relationships across the roster.
• Engage in pitching and strategic conversations as needed.

• Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil).
• Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities.
• Develop integrated campaigns and content strategies that extend beyond streaming.

• Strategic leader with the ability to set direction and move teams into action.
• Confident decision‑maker who balances creativity with discipline.
• Able to lead through change and ambiguity.
• Highly…