Associate Director of Enrollment Strategy & Outreach, Office of Admissions and Recruitment

Associate Director of Enrollment Strategy & Outreach, Office of Admissions and Recruitment

POSITION DETAILS

The City University of New York (CUNY) is the nation’s largest urban public university system, comprising 26 campuses: eleven senior colleges, seven community colleges, one undergraduate honors college, and six postgraduate institutions spread across New York City’s five boroughs. The University’s historic mission – to provide a first-rate public education to all students, regardless of means or background – continues today.

The Office of Enrollment Management (EM) at the Central Office invites applications for the position of Associate Director of Enrollment Strategy & Outreach. Reporting to the University Dean of Admissions and Recruitment, this position is situated in the Office of Admissions and Recruitment within the Office of Enrollment Management -- the Office of University Admissions promotes the University's mission statement and strategic roadmap.

The Associate Director of Enrollment Strategy & Outreach implements and manages strategic initiatives that elevate the University and its 26 colleges, targeting prospective students and key influencers through dynamic, multi-channel outreach and engagement. In direct collaboration with the University's Marketing and Communications Office, the Associate Director enhances recruitment and enrollment efforts by articulating CUNY's value and offerings. This role requires a data-driven approach to advance outreach and visibility for CUNY’s undergraduate and graduate programs, managing content strategy, web presence, communications, social media, and advertising to boost engagement and enrollment growth.

The Associate Director ensures that all campaigns are audience-focused, performance-optimized, and aligned with university and campuses’ enrollment goals.

In addition to the CUNY Title Overview information, other key duties include, but will not be limited to the following:

• Supervise, train, and support the Enrollment Management Strategy and Outreach team; collaborate with the Associate Director of Admissions and the Welcome Center to prepare and provide content for Admissions staff.

• Develop and manage comprehensive social media and digital strategies, including both paid and organic efforts, to engage prospective students and drive enrollment goals for domestic and global audiences.

• Convene and facilitate regular meetings with internal and external stakeholders to include campus admissions and marketing teams, enrollment management leadership, and marketing vendors; ensure integrated and effective recruitment communication strategies.

• Review and recommend communication technologies and best practices to Admissions teams and Enrollment Management leadership.

• Manage the admissions website content, ensuring it is current, accurate, and consistent across all platforms, while maintaining the integrity of the University’s brand, image, and tone in both domestic and international contexts.

• Oversee development of cohesive messaging and targeted outreach strategies for domestic and international student recruitment life cycles, collaborating with internal recruitment teams, admissions leadership, program marketing staff, and campus support teams. Ensure accessibility and inclusivity in all communications and marketing materials, aligned with best practices for digital accessibility and diverse audience engagement.

• Monitor, analyze, and evaluate campaign performance utilizing analytics tools such as Google Analytics and region-specific platforms to track KPIs and benchmarks related to enrollment marketing, global brand awareness, and recruitment efforts.

• Provide regular reports to Admissions teams and Enrollment Management leadership to drive business decision-making.

• Participate in media procurement efforts, including placement tracking and collaboration with external vendors and University Communications & Marketing staff.

• Prepare presentations and reports supporting recruitment and communications efforts; develop regular campaign summaries and effectiveness analyses for the Admissions team and Enrollment Management leadership.

• Provide logistical and…