Macy's Summer Internship - Digital

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

The Customer & Digital Intern participates in Macy’s 8-week Summer Internship Program, applying classroom knowledge in a real-world setting while gaining in-depth exposure to key corporate functions within CRM/Loyalty, Digital Strategy, or Site Merchandising. The intern contributes directly to the business by working on meaningful projects, collaborating with cross-functional teams, and sharing innovative ideas. Throughout the program, the intern experiences Macy’s culture through interactions with senior leaders, professional development workshops, and networking opportunities.

CRM/Loyalty

• Support Loyalty and Credit Marketing by assisting with campaign strategy, execution, and performance measurement.
• Help drive member activations, events, and campaigns, ensuring best-in-class execution.
• Execute member lifecycle messages and enhance the digital customer experience.
• Assist in personalizing Macy’s customer communications from concept through measurement.
• Build Event Readiness Tools:
  Create and maintain dashboards and tools to track readiness for key retail events, enabling proactive issue resolution and cross-functional alignment.
• Strengthen Planning Inputs:
  Develop OKR tracking frameworks and input quality metrics to ensure retail plans are data-driven and actionable.
• Drive Post-Mortem Reviews:
  Lead cross-functional post-event analyses to capture learnings, assess performance, and inform future planning cycles.
• Conduct diagnostics and analyses to support strategic priorities and decision-making.
• Support optimization of event execution and promotional initiatives.
• Test and sign off on promotions in preview environments to ensure accuracy and functionality.
• Assist with affiliate and SEM (Search Engine Marketing) efforts, including weekly linking submissions of top-performing offers, and support email, mobile messaging, and homepage linking with the Site Merch Associate.
• Support data pulls, aggregation, and reporting, developing proficiency in tools such as Adobe and Power BI.
• Collaborate with merchant teams to understand business strategies, objectives, and priorities.
• Monitor top competitors in the market and stay informed on their events and promotions.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Analytical & Problem-Solving Skills –Ability to interpret data, conduct analyses, and generate actionable insights to support business decisions.

Project Management & Organization –Capable of managing multiple tasks and projects simultaneously, prioritizing work, and meeting deadlines in a fast-paced environment.

Digital & Technical Proficiency –Familiarity with digital tools and platforms, including Adobe, Power BI, and marketing/CRM systems; ability to quickly learn new technologies.

Communication & Collaboration –Strong written and verbal communication skills; able to work effectively with cross-functional teams, senior leaders, and external partners.

Customer-Centric Mindset –Passion for enhancing the customer experience and driving engagement through loyalty, digital, and merchandising initiatives.

Creativity & Innovation –Able to contribute new ideas and solutions, supporting continuous improvement in marketing, digital strategy, and merchandising.

Market Awareness & Business Acumen –Understanding of retail trends, competitor activity, and business priorities to support strategic planning and execution.

• Rising Seniors pursuing a bachelor’s degree with strong academic performance are…