Director, Marketing Operations and Implementation

Relay Graduate School of Education (Relay) is an accredited not‑for‑profit institution of higher education serving thousands of educators from across the country, from pre‑service teachers to system‑level leaders. Our mission is to ensure that all students are taught by excellent educators in order to build a more just world where every student has a clear path to a fulfilling life.

The Marketing team drives Relay's brand awareness, sharpens its messaging, and deepens engagement with core audiences to support revenue growth and advance its mission and vision. The Director, Marketing Operations and Implementation serves as the operational backbone of the team, owning the buildout, management, and optimization of Relay's marketing technology infrastructure, with Hub Spot as the central platform. This role provides organization‑wide visibility into all campaigns, from state‑level recruitment efforts to national brand initiatives, ensuring alignment, coordination, and real‑time insight for leadership.

Reporting to the Vice President, Marketing, the Director partners closely with Teacher Preparation, Professional Education, and the Director of Brand and Communications to translate strategy and creative direction into fully built, launched, and measurable campaigns.

The ideal candidate thrives in a CRM environment, thinks in workflows and segmentation, and takes pride in strong technical execution. They are comfortable building systems from the ground up while managing multiple concurrent campaigns across varying scopes and audiences, ensuring campaigns are executed accurately, on time, and with measurable impact.

Hub Spot Platform Ownership & CRM Management (35%)

• Work in partnership with the technology team to fully build out, configure, and manage Hub Spot as Relay's central marketing platform.
• Lead the migration of contacts and data from Slate and existing spreadsheets into a unified, clean Hub Spot database with proper segmentation and tagging structures.
• Design and manage list protocols, including segmentation, suppression, data hygiene, and lifecycle stages for B2C (teachers) and B2B (district/school) audiences.
• Manage user access, permissions, and platform governance to ensure consistent usage and data integrity across teams.
• Evaluate and implement integrations between Hub Spot and other tools in Relay's ecosystem (e.g., Slate, website, analytics platforms) to ensure seamless data flow.
• Maintain compliance with data privacy regulations and internal governance protocols to ensure ethical and secure handling of contact data.

Campaign Build & Execution (40%)

• Build and launch marketing campaigns in Hub Spot, translating strategy and creative direction into fully constructed, scheduled, and executed campaigns.
• Develop email workflows and automation for Teacher Preparation (application → enrollment) and Professional Education (awareness → meeting → contract) pipelines.
• Manage end‑to‑end email execution, including template builds, dynamic content, A/B testing, scheduling, and list targeting.
• Create and maintain automation workflows (trigger‑based, re‑engagement, event‑driven, and cross‑business flows).
• Build and optimize landing pages, forms, and conversion assets in Hub Spot aligned to campaign goals.
• Partner with Teacher Preparation and Professional Education teams to translate enrollment timelines and audience needs into technical campaign builds.
• Coordinate multi‑channel execution to ensure alignment, timing consistency, and cohesive audience experiences.
• Own campaign calendar and scheduling to ensure on‑time delivery and prevent audience overlap or fatigue.
• Manage multiple concurrent campaigns (state‑level recruitment to national brand initiatives), ensuring timely launch and tracking.
• Maintain real‑time visibility into all campaign activity, providing clear updates to the VP of Marketing and cross‑functional stakeholders.
• Lead project management for campaign operations, aligning timelines, dependencies, and deliverables across…