Marketing Manager

THE ROLE | HR&A is seeking a full-time Marketing
Manager based in our offices in New York, Los Angeles, Dallas, Washington DC, San Francisco Bay Area, Raleigh, or Atlanta
. We are looking for acreative and entrepreneurial professional with 7–10 years of experience managing marketing and proposal processes for professional services companies. The ideal candidate will bring a deep understanding of how to design, scale, and continuously improve an efficient proposal process that enables faster development, stronger content, and higher win rates. They should understand how to manage marketing libraries and introduce new database and AI tools.

The role also calls for someone who can lead teams through adoption of new systems and ways of working.

Focus areas include:

This role offers an opportunity to design, own, and continuously improve a marketing and proposal ecosystem that will scale with HR&A’s future growth.

Responsibilities include:

• Assessing and improving the current proposal process
• Identifying opportunities to improve workflows by collaborating with the existing Knowledge Management and proposal teams.
• Developing and executing a clear roadmap for proposal process improvements, including researching, testing, and implementing AI-enabled tools where appropriate.
• Defining and documenting firmwide best practices for proposal development and driving consistent adoption across teams.

• Ensuring proposal teams can easily access the information they need to produce high‑quality submissions, including:
• Developing an AI support tool and teaching people how to use it.
• Building and maintaining an organizational framework and library to retrieve marketing assets (e.g., resumes, qualifications, commonly‑used narratives)
• Managing updates to HR&A’s branded template and asset libraries
• Managing refinements to our Qualifications and Resume SOPs.
• Overseeing updates to existing qualification and resume libraries.
• Creating mechanisms to capture updates identified during proposal development and integrating them into firmwide materials.
• Collaborating with Proposal, Communications, Graphic Design, and People teams to refine and launch new messaging, resumes, visuals, and templates.

• Serving as a hands‑on proposal manager for select high‑priority pursuits (~1–2/month), including:
• Building production timelines
• Assigning tasks to technical and non‑technical staff
• Working with the Graphic Designer on proposal document design and layout
• Gathering information from internal and external stakeholders, including subconsultants
• Integrating edits and feedback and managing rounds of review
• Copyediting and providing graphic polish before final submission

• Owning the tracking and reporting of key marketing and proposal performance metrics, including win rate, average proposal development time, proposal volume per quarter, and content utilization.
• Analyzing performance trends to identify what’s working, where processes can improve, and which content and approaches drive the strongest outcomes.
• Curating examples of high‑performing proposals and translating insights into actionable recommendations that improve efficiency, quality, and win rates over time.

We are seeking a candidate with 7–10 years of experience managing marketing and proposal processes for professional services companies, with a preference for urban development, consulting, real estate, or architecture/engineering/construction industries. This person should have a strong understanding of the proposal lifecycle and a working understanding of how emerging tools like AI can improve efficiencies in proposal development and library/asset management.

HR&A fosters a collaborative and flexible work environment through our hybrid work policy. Employees work from the office at least three days a week, which allows individuals the freedom to balance their professional and personal lives while maintaining a strong connection to their teams.

The base salary range for this position is $95,000–$120,000 plus the opportunity for a discretionary year‑end…