Director, Social Media NBCU Local

Base pay range

$/yr - $/yr

NBCUniversal is a leading media and entertainment company that produces and distributes film, television, and streaming content, while also operating theme parks and various consumer products. As a subsidiary of Comcast Corporation, NBCUniversal includes brands such as NBC, NBC News, NBC Sports, Telemundo, and Peacock.

We are looking for a strategic, data‑driven Social Media Director to expand the reach of our local journalism and improve monetization across key platforms—Meta, Tik Tok, and You Tube. The role focuses on transforming social journalism through short‑form video, shaping strategy, and guiding execution across NBC and Telemundo local stations and RSNs.

• Develop and implement holistic platform, partnership, content and moderation strategies for Meta, Tik Tok, and You Tube in alignment with audience growth, engagement, and revenue goals.
• Ensure short‑form video and platform‑first content are created in alignment with platform strategies designed to meet audience and revenue targets.
• Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best‑in‑class social media strategies around key tentpoles, breaking news and daily news and beat coverage.
• Translate editorial and business priorities into tailored strategies for each platform in English and Spanish.
• Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization.
• Lead trainings, workshops, and regular knowledge‑sharing sessions with newsroom social and editorial teams.
• Set platform KPIs and collaborate with research team to build dashboards for continuous optimization.
• Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact.
• Partner with editorial, marketing, and product teams to align multiplatform priorities.
• Advocate for platform‑first thinking in newsroom workflows and content planning cycles.
• Surface insights and share platform learnings across partner teams within NBC News and the NBCU family to build broader strategic alignment.
• Act as admin for business portfolios of key platforms and ensure cyber security best practices are implemented across teams, working collaboratively with NBCU Cyber and NBCU Local Tech Ops.

• 7+ years of experience in digital media, audience development, or social media strategy with a focus on You Tube and short‑form video.
• Proven experience managing social strategies across Meta, Tik Tok, and You Tube, ideally in a news, media, or multiplatform environment.
• Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms.
• Experience working with large, multi‑brand portfolios and creating systems that scale.
• Demonstrated ability to build infrastructure, lead trainings, and manage organizational change.
• Deep analytical skills with the ability to interpret data and apply it to strategy.
• Familiarity with podcasts and how to grow their visibility across social platforms.
• Proficient in English;
  Spanish preferred.
• Experience with Spanish‑language content and/or multicultural audiences is a plus.
• Strong communication and collaboration skills, with the ability to influence at all levels of an organization.

• Must be willing to work in New York, Los Angeles, Chicago, or Miami.
• Interested candidates must submit a resume/CV online to be considered for the position.
• Must have unrestricted work authorization to work in the United States.

This position is designated as hybrid
, requiring office presence at least three days per week, increasing to four days from January 5, 2026. The company reserves the right to adjust in‑office requirements.

This position is eligible for company‑sponsored benefits, including medical, dental, and vision insurance; 401(k); paid leave; tuition reimbursement; and various discounts and perks.

Salary range: $105,000 – $140,000 (bonus and long‑term incentive eligible).

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to Ac

Director

Full‑time

Production

Broadcast Media Production and Distribution