Director. Marketplace & Partnerships - Retail & Stream Media

Overview

Job Description: The Marketplace & Partnerships division is responsible for all elements of strategic partnerships for the dentsu Media practice in the US. The team sits within Amplifi, the Investment, Activation, Partnership and Solutions arm within dentsu. The team drives marketplace intelligence and serves as the center of excellence for dentsu and its agencies (Carat, iProspect and dentsu

X). The team translates the business needs of dentsu's clients and the strategic and commercial imperatives of dentsu itself, as well as emergent and established trends across the industry and society. These translations result in strategic, value-driven, and beneficial partnerships. The team sets the strategic agenda for partnerships for dentsu in the marketplace, in new business, and in product/solution design within dentsu.

The Director will operate as a subject matter expert in Retail & Commerce, both internally and externally, and will be expected to operate across adjacent media channels, environmental contexts, and disciplines. Reporting into the SVP, Partnerships, this role supports the creation of the partnership strategy for their specialism and ensures excellence in execution of assigned partnerships, including negotiating and delivering partnership agreements, managing communications with assigned partners, and ensuring partnerships delivery against core objectives: strategic, innovative, and value-driven.

You will work with the SVP to ensure core objectives, and contribute to the retail marketplace strategy and vision across all channels. You will support both the buy-side retail team and the New Stream Media arm of the organization. The Director will balance the requirements of both groups, identifying areas for efficiencies with partners active in both areas. This role touches several capabilities within dentsu – from technology to media investment and activation, trading and planning/strategy – and requires the ability to work with multiple stakeholders to create win-wins for all.

You will provide ongoing feedback to senior management on status and priority as well as future-proof dentsu's business by building innovative partnerships with key vendors. Success will be measured upon value creation and extraction rates from partnerships, as well as growth in the practice stemming from innovation brought by our partners.

• Build and guide relationships with specialized partners in the market, distributing pertinent information to management where needed across dentsu stakeholders.
• Support the SVP, Partnerships to implement market strategy.
• Be a leader and subject-matter-expert in the assigned specialism within the Partnership community.
• Collaborate between Craft Activation teams and New Stream Media teams to ensure partnership approaches meet client needs and drive value extraction.
• Manage daily deal terms and communication of partnerships, ensuring excellence in execution.
• Inform and educate Craft Activation teams on partner deal terms and push new testing and value opportunities to Craft Activation teams.
• Support the creation and execution of dentsu and client Joint-Business-Plans and ensure all negotiated value is capitalized on.
• Be seen as an integrator and problem solver, driving partnerships and maintaining on-time engagement across several variables.
• Help develop key partnership themes and lead external communications of these in market (panels, PR, articles).
• Provide consistent communication and organization of key partnership information to teams and management to capture all nuanced details of these commercial agreements and keep on track for deal progression, including saving key information for easy distribution.
• Support on client business where needed to build custom partnership plans and apply subject-matter-expertise of the partner landscape.
• Participate in new business as subject-matter-expert in the specialism and/or Marketplace & Partnership leader on value proposition for potential clients.
• Remain ahead of the industry in understanding key trends, themes, technologies, and disruptors that can propel dentsu's practices forward.

• 8+ years'…