Growth Manager, Education ​/ Teaching

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Cure is a venture-backed hydration brand based in New York City, offering the only premium hydration solution with a science‑backed formula, plant‑based ingredients, zero added sugar, and four times the electrolytes of leading sports drinks. Inspired by the World Health Organization’s Oral Rehydration Solution (ORS) formula, Cure is clinically proven to hydrate as effectively as an IV drip. Unlike other ORS products, Cure’s ingredients are non‑GMO, sustainably sourced, and free from added sugar.

Crafted with coconut water and pink Himalayan salt, Cure delivers everything your body needs for optimal hydration—without the unnecessary extras.

All Cure products are Non‑GM‑Project Verified, Certified Gluten‑Free, Kosher, and FSA/HSA Eligible. Backed by a medical advisory board that includes renowned experts like Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, and 60+ medical professionals, Cure has quickly made its mark. In just over five years, Cure has expanded to over 21,000 retail stores nationwide, including CVS, Walgreens, Albertsons, Kroger, Whole Foods, and Sprouts.

The brand has been recognized on the Inc. 5000 list for three consecutive years and is proudly B Corp Certified.

Cure’s investors include Lerer Hippeau, Santatera, Rocana Ventures, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, and notable individuals like Peter Rahal (Co‑Founder of RXBAR), Sam McBride (Former COO of RXBAR), Carly Strife (Founder of BARK), Kathleen King (Founder of Tate’s), Philip Krim (Former CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, and more.

At Cure Hydration, growth isn’t just a marketing function; it’s the engine that powers how we reach and retain our customers across every channel. We’re looking for a Growth Manager who can think strategically, act decisively, and own results end‑to‑end.

Reporting directly to the Director of Growth, this position spans DTC, Amazon, and Retail, ensuring alignment across all marketing touchpoints, including performance, affiliate, retail media, and brand. You’ll be responsible for driving efficient, profitable growth, fully owning the testing roadmap, day‑to‑day budgeting, and performance analytics across paid social, search, affiliate, and emerging channels.

We’re a small, lean team, so this isn’t a “manage the agency and wait for reports” type of role. You’ll be in the details: building campaign strategies, questioning the data, spotting opportunities, and ensuring every dollar is working hard. You’ll collaborate daily with our Brand, Retail, and E‑commerce Marketplace teams to align on launches, messaging, and how we track the full customer journey.

You’ll also play a key role in shaping Cure’s omni‑channel growth strategy, using data and attribution models to understand what’s truly driving incremental lift. Experience in marketing mix modeling, incrementality testing, and cross‑channel attribution is critical as we’re constantly refining how we measure and allocate spend to get smarter with every campaign.

If you thrive in fast‑paced environments, love testing and optimization, and want to have real ownership over the levers that drive growth, this role is for you. You’ll have the freedom to experiment, the support to scale, and the visibility to make an immediate impact.

• Execute Cure’s growth strategy across DTC, Amazon, and Retail media (e.g., Instacart, , etc.), managing the day‑to‑day planning, optimization, and reporting of campaigns across key paid channels.
• Collaborate with the Director of E‑commerce Marketplaces to execute and optimize Amazon ad campaigns, support product launches, manage keyword strategy, and drive visibility and conversion within retail media networks.
• Work closely with the Creative Director to run a structured creative testing and feedback loop, ensuring performance insights translate into sharper concepts, messaging, and iterations.
• Partner with the Community Manager to support affiliate and partnership growth, leveraging UGC, whitelisting, and paid…