Analyst, Marketing Research & Planning

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.

If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Marketing Analyst is responsible for the support of DRTV media reporting, analysis, and optimization for Forecast Labs Portfolio companies. The role is responsible for media reporting, analysis, ad trafficking, planning, as well as operations of DRTV campaign execution. The optimal candidate has prior experience with direct marketing analysis across both online and offline channels.

Key Responsibilities / Performance Requirements:

• Help manage day to day execution and management of DRTV campaign and reporting for start-ups.
• Partner closely on media strategy and execution across Comcast & NBC Universal owned inventory to launch and optimize participant campaigns.
• Analyze and interpret extensive performance data to help refine strategies, channel performance, and optimize all media buys to achieve efficiency goals.
• Assist with the development of strategy, and oversee all execution, growth, performance measurement and attribution.
• Lead processes for effective support operations such as: PO setup, account payable tracking/auditing, legal statement of work compliance and international accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting.

Required Skills:

• 2 to 3 years of experience in a direct marketing related role, preferably with both online and offline channel experience
• Excellent analytical skills with an ability to interpret internal and external performance data in an ROI driven business.
• A passion for testing and measuring results.
• Understanding of website factors for campaign performance (email capture, lifecycle marketing, CTAs, etc)
• Proven ability to convert customers online using offline channels.
• Desire to immerse yourself and learn about offline/online marketing best practices, skills and performance-based marketing.
• Comfortable working in a fast-paced, unstructured environment
• Excellent project management skills
• Be self-motivated and able to execute on new ideas, start to finish, with appropriate partners and feedback from peers/executives.
• Passion and enthusiasm in everything you do. Be hungry to solve problems and learn.
• Proficient in Excel
• Familiarity with TV attribution methodologies and tools a plus

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Market Analysis;
Microsoft Excel;
Attribution Analysis;
Channels Marketing;
Performance Marketing;
Online Marketing;
Attribution Modeling

Primary Location Pay Range: $75,464.26 - $

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to…