Google Ad Grant Specialist

Mynd Bridge (formerly Music Breeds) is a workforce development and education organization designed to bridge creativity, technology, and economic opportunity. Formerly known as Music Breeds, the organization has evolved to meet the growing demand for structured, compliant, and outcomes-driven pathways that prepare individuals for sustainable careers in today’s economy.

Built on a foundation of arts, technology, and experiential learning, Mynd Bridge delivers workforce development, career readiness, and skill-building programs for youth and adults—particularly those facing systemic barriers to access and opportunity. Our work integrates technical training, life skills development, and individualized support to ensure participants are not only trained, but positioned for long-term success.

Mynd Bridge operates with a strong emphasis on accountability, data-informed decision-making, and grant compliance. Our programs are aligned with local, state, and federal workforce standards, and are supported by robust case‑management systems, performance tracking, and cross‑sector partnerships. This structure allows us to scale responsibly while maintaining program quality and funder confidence.

At our core, Mynd Bridge exists to create clear, supported pathways from learning to livelihood—bridging potential to purpose, and ambition to access.

Mynd Bridge is seeking an experienced Google Ad Grants Performance Specialist to optimize our nonprofit Google Ads Grant account and drive high-quality traffic to our programs, events, and certification pathways. This role requires deep expertise in Google Ad Grants rules, compliance, bidding strategies, and ongoing optimization to ensure we fully leverage the $10,000/month grant. It will play a crucial role in building a strong, high-quality pipeline for our Q1 programs and Workforce Development Center launch.

Location:

Remote

Type:
Contract (10–12 hours/week)

• Audit, restructure, and fully optimize the existing Google Ad Grants account
• Ensure full compliance with Google Ad Grants policies (CTR, QS, keyword rules)
• Build high‑performing Search campaigns aligned to Mynd Bridge program priorities
• Monitor performance and implement weekly optimizations
• Improve account Quality Score and overall relevance
• Manage negative keyword lists, match types, and bidding strategies
• Optimize copy, landing pages, and conversion paths for better performance
• Collaborate with marketing leadership to run campaigns for program enrollment, open house events, workforce certifications, and brand awareness in target neighborhoods

• Set up accurate conversion tracking via Google Tag Manager and Analytics
• Build dashboards to monitor impressions, CTR, conversions, quality score, and Ad Grants compliance metrics
• Provide weekly performance reports with insights, trends, and actionable optimization recommendations
• Maintain conversion tracking within Hub Spot (forms, event sign‑ups, inquiries)
• Standardize UTMs and ensure consistent tracking across campaigns
• Build Hub Spot reports to measure leads, conversions, and Ad Grants impact
• Monitor lead quality and recommend improvements using Hub Spot data

• Must have direct experience managing Google Ad Grants accounts (Not just general Google Ads)
• Deep understanding of Google Ad Grants compliance rules and algorithm behavior
• Proven ability to increase CTR, Quality Scores, and drive conversions
• Hands‑on experience with Google Ads, Google Analytics (GA4), and Google Tag Manager
• Experience setting up and troubleshooting conversion tracking across multiple platforms
• Nonprofit or workforce/education experience is a plus
• Ability to deliver fast, accurate results
• Familiarity with Hub Spot for tracking forms, UTMs, and lead attribution

30 – 35 USD per hour (Remote)

Mid‑Senior level

Contract

Other