Event Marketing Manager

Event Marketing Manager

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Behind many of life’s biggest financial decisions—buying a home, securing a mortgage, or financing a business—is a complex network of credit relationships. Setpoint is building the infrastructure that powers these relationships, enabling the world’s largest banks, credit funds, and capital markets counter parties to operate with trust and efficiency.

We’re hiring an Event Marketing Manager who thinks like a revenue owner. You’ll sit at the intersection of marketing, sales, and revenue operations, building and running programs that generate qualified opportunities and measurable revenue impact. From events and ABM campaigns to paid media and conferences, you’ll use every channel as a lever to create demand and feed the funnel.

If you’re a hands‑on operator who moves fast, experiments with intent, and takes pride in turning marketing activity into real pipeline, this role is for you.

• Revenue-minded operator who thinks in pipeline, not impressions, and is hands‑on in building lists, running campaigns, and tracking results.
• Creative and resourceful; finds effective ways to reach the right accounts, stand out through events or new angles, and uses data to guide decisions, test new ideas, and collaborate closely with sales and operations to turn activity into measurable growth.

• Own pipeline‑driving programs: plan and run multi‑channel campaigns—events, paid, outbound, and ABM—to generate qualified meetings and opportunities.
• Turn events into revenue opportunities: manage event and conference strategy end‑to‑end—sourcing attendee lists, coordinating outreach with sales, managing logistics, and tracking results.
• Fuel smarter outbound: use tools such as Clay, Zoom Info, and Rocket Reach to enrich data, segment accounts, and enable more targeted outreach.
• Run paid and digital campaigns: manage Linked In, website, and paid ads to build awareness, drive conversions, and measure performance.
• Partner across GTM: work closely with Marketing, Sales, and Sales Operations to align programs with revenue goals, optimize follow‑up, and report on pipeline impact.

• 3 to 6 years in demand generation, event marketing, or GTM marketing.
• Skilled in Linked In Campaign Manager, Google Ads, and Hub Spot.
• Familiar with Clay, Zoom Info, and data enrichment workflows.
• Experience running event and conference campaigns tied to pipeline goals.
• Strong analytical and project management skills.

Setpoint provides purpose‑built capital and technology to asset‑backed borrowers and lenders. Our platform is the funding operating system for originators: it verifies and stores documents, automates critical calculations and compliance reporting, and digitizes assets like homes or cars. Setpoint’s technology makes warehouse transactions instant and error‑free.

In August 2024, Setpoint announced the successful completion of its $31 million Series B funding round. 645 Ventures led the round, with significant strategic investments from Citi and Wells Fargo, alongside Andreessen Horowitz, Next View Ventures, Floating Point, Henry Kravis, Zillow founder’s 75 & Sunny, Vesta Ventures, Fifth Wall, Eltura Ventures, and Outrunner Capital.

We offer a comprehensive benefits package that includes competitive salaries, stock options, medical, dental, and vision coverage, 401(k), short‑term and long‑term disability coverage, and flexible vacation. We have offices in Austin, TX, New York City, NY, and Salt Lake City, UT with hybrid roles based in these locations and an expectation of two days a week in office (Tuesdays and Thursdays).

Compensation: $115,000 – $135,000 OTE, dependent on multiple factors, which may include the candidate's skills, experience, location, and other qualifications.

Setpoint provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.