Buyer, Digital Investment

Responsibilities

• Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys
• Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners
• Participate in negotiation for favorable rates, value, and investment terms for direct site buys
• Partner with specialty teams to ensure cohesive Digital campaign launch where necessary
• Contribute to client status report on behalf of Digital Investment team campaign execution
• Deliver flawless launch and QA support for all digital campaigns
• Oversee creation of insertion orders through Prisma system, drive updates as necessary with optimizations
• Provide media plan and spec sheet to creative team and or brand for trafficking
• Partner with ad ops team to ensure go live readiness
• Review draft billing for client invoicing and support any resolution of discrepant invoicing
• Document all rate and added value detail by vendor for use in future negotiation
• Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client
• Meet with vendor sales representatives to obtain information about their products
• Lead set up of vendor connections including sit-down meetings, phone calls, and webinars
• Lead creative kick off calls with any media partner if necessary, for creative and or brand teams
• Keep abreast of industry trends and assist in knowledge sharing across the team
• Lead by example while developing, motivating, and coaching the Digital Investment associate

• Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys
• Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners
• Participate in negotiation for favorable rates, value, and investment terms for direct site buys
• Partner with specialty teams to ensure cohesive Digital campaign launch where necessary
• Contribute to client status report on behalf of Digital Investment team campaign execution
• Deliver flawless launch and QA support for all digital campaigns
• Oversee creation of insertion orders through Prisma system, drive updates as necessary with optimizations
• Provide media plan and spec sheet to creative team and or brand for trafficking
• Partner with ad ops team to ensure go live readiness
• Review draft billing for client invoicing and support any resolution of discrepant invoicing
• Document all rate and added value detail by vendor for use in future negotiation
• Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client
• Meet with vendor sales representatives to obtain information about their products
• Lead set up of vendor connections including sit-down meetings, phone calls, and webinars
  
  Lead creative kick off calls with any media partner if necessary, for creative and or brand teams
• Keep abreast of industry trends and assist in knowledge sharing across the team
• Lead by example while developing, motivating, and coaching the Digital Investment associate

• Strong understanding of the Digital space inclusive of all site direct and all specialty fields
• Strong partnerships with sales organizations
• Ability to multi-task and prioritize for self and others
• Detail oriented and understanding of budget restraints
• Self-Starter, demonstrates initiative
• Strong problem‑solving skills
• Exceptional interpersonal, organizational, communication and decision‑making skills
• Proficient in Microsoft Office, experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, Ad Relevance, Google Analytics, other software as needed

1-3 years of digital planning/buying experience

• Enthusiasm, willingness to learn
• Organized and ability to multitask
• Thrives in team environment with strong collaboration skills
• Ability to communicate concisely and clearly both…