Growth Marketing Manager, Channel

Growth Marketing Manager, Channel at Rippling

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company—payroll, expenses, benefits, and computers—so you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised $1.4B+ from top investors and was named one of America’s best startup employers by Forbes.

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Rippling’s Channel ecosystem—our Accountant and Broker partners—is one of the company’s most important growth engines. To scale this motion, we need a high‑performing inbound and nurture machine that can attract, educate, and activate partners  Growth Marketing Manager, Channel you will own performance marketing and lifecycle programs that drive partner engagement and referrals, manage a significant budget, run paid campaigns, and design email and multi‑tactic programs that move partners from curiosity to active advocacy.

• Own the Channel performance marketing engine and manage a 6‑figure annual budget to drive high‑intent inbound from Accountant and Broker partners via paid channels such as Linked In, Meta, review sites, and retargeting.
• Build and refine partner audiences, developing segmented audiences that reflect partner type, seniority, vertical focus, past engagement, and referral behavior.
• Design and execute growth experiments, creating experimentation roadmaps across ads, landing pages, offers, email sequences, and nurture touchpoints, then run tests, interpret results, and scale winning tactics.
• Own automated email nurtures for Channel, building and optimizing segmented email programs that move partners from awareness to referral‑ready.
• Create and iterate on ad creative, working with design and the broader growth team and using Figma templates when needed.
• Run the operational backbone of campaigns, partnering with Marketing Ops and Analytics to set up, QA, and launch campaigns with correct tracking, routing, and attribution.
• Collaborate deeply with Channel GTM teams, ensuring growth programs are aligned to field needs and sharing insights on effective audiences, messages, and offers.
• Analyze and communicate performance, using SQL, spreadsheets, and dashboards to surface insights and recommend actions.
• Package up successful campaigns and insights so they can be adapted and reused across teams and regions.

• 3 to 5+ years of experience in growth, performance, or lifecycle marketing in a fast‑paced environment, ideally in B2B SaaS.
• Proven experience owning or directly managing paid acquisition programs and budgets with clear results against pipeline or revenue goals.
• Deep, hands‑on experience with Linked In Ads, including audience strategy, campaign setup, optimization, and performance reporting for B2B audiences.
• Strong audience and funnel mindset, able to segment, target, and move distinct personas through awareness, consideration, and activation.
• Comfort with marketing technology, working with marketing automation, ad platforms, and CRM, or a willingness to learn.
• Basic Figma (or similar) design tool skills and ability to work from templates for ad creative.
• Hands‑on email and nurture experience, recognizing high‑performance email and landing page experiences and testing them.
• Structured, data‑driven problem‑solving skills, turning performance data into concrete next steps.
• Excellent written and verbal communication skills, with a knack for concise, compelling copy tailored to specific audiences.
• Bias toward action and experimentation, comfortable iterating rather than waiting for perfect information.
• Strong organizational skills and the ability to juggle multiple projects, timelines, and stakeholders without dropping the ball.

• Experience marketing to partners, resellers, accountants, brokers, or similar indirect channels.

Rippling is an equal‑opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race,…