Design Director

Job Description Design Director, TCS Interactive The opportunity

This role is for a designer who ships products, not just portfolios.

TCS Interactive pairs world‑class design thinking with enterprise grade engineering. We turn the systems Fortune 100 companies already run—data, AI, commerce, personalization—into digital products and experiences that move markets. Our ambition: products recognized by D&AD, Cannes, and Apple Design Awards for craft. And by the clients who see eight‑figure returns.

We’ve already shipped for brands like Verizon Fios TV, Virgin Australia, New York Road Runners (the world’s biggest running organization and host of the NYC Marathon), and ITV’s UK streaming platform—digital products that reach millions. Now we’re expanding the design leadership in New York to match the ambition.

You’ll be a senior design leader in our flagship New York Design Studio, working directly with the Executive Design Director to pitch, win, and deliver end‑to‑end digital product design—apps, platforms, experiences that set the standard for what enterprise innovation looks like.

This is a builder role. In the early phase of growing our NYC Studio, you’ll spend roughly 70–80% of your time contributing to new business development: pitching, prototyping, winning work. And 20–30% leading delivery on complex engagements. As the studio grows, that ratio inverts: more making, less pitching. You’re helping build the book of business you’ll eventually run.

The design landscape has shifted. AI is now the material, not just the tool. The design leaders who will define the next decade understand how to design with AI: products that have intelligence at their core, workflows that use generative tools without losing craft, and experiences that feel human even when they’re not. We’re looking for someone who’s already operating this way.

• You’ll be a critical voice in how we show up in the market.
• Partner with the Executive Design Director to develop pitch concepts, prototypes, presentations and workshops that demonstrate design‑led thinking.
• Contribute to new business strategy. Shaping the design narrative, building pitch prototypes, and presenting in the room when it matters.
• Help translate client problems into product opportunities. You understand how CDOs and Heads of Product think, and you can articulate how design solves their business challenges.
• Use AI to visualize faster and explore more possibilities in pitch development: pre‑viz, rapid prototyping, concept iteration.
• Build your profile in ways that support the studio’s reputation. Write, speak, share work. Your expertise is a credibility signal.

• When we win, you run the work.
• Direct complex digital product engagements: apps, web platforms, service experiences, AI‑native products, and connected ecosystems.
• Set the design vision and creative bar for your projects. Ensure every deliverable meets the standard you’d put in your own portfolio.
• Design products with intelligence at their core: conversational interfaces, personalization engines, recommendation systems, agentic workflows. You understand what AI can and can’t do, and you design accordingly.
• Lead design reviews, critique, and iteration. Push the team to find the better idea. Create the conditions for breakthrough work.
• Partner with Engineering, Product, and Delivery to ship on time, on quality, on outcome. You know how to navigate complex stakeholder environments.
• Own the craft: interaction design, visual systems, motion, accessibility, responsive behavior. AI accelerates production—it doesn’t replace taste.

• You’re a trusted advisor, not just a vendor.
• Serve as a primary design voice with client stakeholders. Presenting in steering committees, leading design reviews, and building relationships with VPs and Heads of Product.
• Translate client business challenges into design opportunities. You understand that enterprise clients operate with real constraints—compliance requirements, legacy system integration, stakeholder complexity—and you see…