Manager, Content Planner

Manager, Content Planner – WPP Media

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit

This is a unique and critical role for a highly motivated individual to serve as an embedded WPP resource directly within Unilever's Hoboken, NJ office. While reporting into WPP's Creative Effectiveness Hub, this individual acts as a pivotal link, bringing WPP’s social-first demand generation expertise and advanced content capabilities directly to the client's team. The Creative Effectiveness Hub is the engine behind our content performance.

As a cornerstone of our Social-First Demand Generation strategy, this role transforms raw assets into insight-driven, deployment-ready media inputs for Unilever's portfolio. You will assemble, version, modularize, and format content using advanced tech and AI-driven solutions, ensuring creative excellence and operational efficiency at scale within the client environment.

• Content Strategy Development
  • Define platform-specific content strategies and versioning approaches for Unilever’s portfolio to maximize engagement and performance.
  • Shape toolkits and guidelines for AI-driven creative development across channels, tailored to Unilever’s specific needs.
• Performance Analysis & Insights
  • Analyze creative performance data from Unilever campaigns and deliver actionable insights to improve content effectiveness.
  • Establish feedback loops to continuously optimize creative development and deployment in partnership with Unilever teams.
• Business Partnership & Client Integration
  • Act as a strategic partner and primary WPP liaison to Unilever brand teams, ensuring alignment between content strategies and business objectives.
  • Collaborate seamlessly with Unilever’s internal Social Studio, Media & Commerce teams to integrate content strategies into broader demand‑generation plans.
  • Serve as the bridge between Unilever’s day‑to‑day needs and WPP’s broader capabilities and resources within the Creative Effectiveness Hub.
• Innovation & Capability Building (WPP & Unilever)
  • Pilot new AI tools and processes to enhance content strategy and scalability within the Unilever context.
  • Stay ahead of industry trends and emerging technologies to maintain leadership in AI‑driven content, bringing WPP’s cutting‑edge approaches directly to the client.
  • Ensure all content deployment and strategy work adheres to WPP’s established processes, best practices, and operational guidelines, even while embedded within the client’s offices.

• Setting up frameworks to manage the 5
  
  Vs of content specifically for Unilever’s Deodorants business.
• Delivery of optimized content strategies that drive measurable improvements in engagement and conversion for Unilever brands.
• Continuous enhancement of creative performance through data‑driven insights, shared effectively across both WPP and Unilever teams.
• Effective integration of WPP’s content strategies with Unilever’s brand and media plans.
• Successful implementation of AI pilots and strategic capability enhancements within the Unilever ecosystem.
• Seamless collaboration and strong relationships with Unilever client stakeholders, while consistently upholding WPP’s operational standards and strategic frameworks.
• Acting as an effective conduit between Unilever’s needs and WPP’s broader agency resources and expertise.

• BA/BS in Marketing, Digital Media, Communications, or related field required;
  Master’s degree preferred.
• 6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation. Experience in an agency‑client embedded model or a large matrix organization is highly desirable.
• Proven track record in developing platform‑specific content strategies and managing complex, cross‑functional projects, ideally within a large CPG environment.
• Strong understanding of AI‑driven content workflows,…