Content Strategist Lead

What We Stand For and Where You’ll Come In

As a Content Strategist Lead within the Product Design organization, you will own the end-to-end content strategy and execution that shape how The Farmer’s Dog communicates trust, care, and scientific credibility across its digital product platform.

You’ll define the systems, frameworks, and narrative structure that govern how content works across surfaces, flows, and product lines—while also crafting and refining language to ensure words are precise, human, and effective in key decision moments for our customers. Operating fluidly between brand and product storytelling, you’ll translate high-level narrative into clear, actionable content within product experiences, balancing architectural thinking with hands‑on execution.

This is a leadership‑level individual contributor role that will partner hand in hand with Product Design, Brand, Lifecycle, Product, Engineering, Legal, Veterinarians, and executive leadership to leverage consumer insights and ensure narrative and voice alignment across experiences. You’ll influence through clear judgment and principled decision‑making—setting direction, delivering high‑quality work.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject‑matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long‑term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper‑focused on improving customer retention and experience.

We Are Focused and Work Without Assumption
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We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”.

We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Own product content strategy and architecture by defining and evolving the content strategy that governs how information, messaging, and narrative flow across the product platform, from marketing pages to feature‑based micro copy.

Leverage consumer insights to drive effective storytelling by partnering with Product, Consumer Research, and Brand to understand customer motivations, perceptions, and emotional drivers, translating those insights into product content that resonates within real user flows and decision‑making moments.

Design storytelling systems that scale by creating modular content frameworks and narrative structures that adapt across pages, components, and contexts, supporting personalization,…