Hybrid Packaging & Digital Designer

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

The Hybrid Packaging & Digital Designer is responsible for a variety of graphic design tasks to support company marketing objectives, with approximately 65% of work focused on packaging and 35% on digital design. This role manages electronic pre-press functions, designs internal and external publications, and creates professional graphics for packaging, brochures, advertisements, and multimedia presentations. The Designer will also produce digital assets for e-commerce, social media, and marketing campaigns, including banners, resizes, e-commerce digital shelf content, product shots, static visuals, minor video editing, and basic social media design.

Collaboration with internal partners, and external vendors and agencies to meet project deadlines and maintain printing and digital quality standards is a key aspect of this role. Creativity, attention to detail, and the ability to manage multiple projects in a fast-paced environment are essential.

• Develop and finalize packaging mechanicals for new SKUs, line extensions, and regulatory updates (Tier 2 and Tier 3 projects).
• Execute adaptive design for tactical Tier 2 and Tier 3 projects, such as flavor/variant extensions, count changes, and minor packaging refreshes.
• Prepare print-ready files, ensuring accuracy in file preparation, die‑lines, color breaks, and regulatory guidelines for OTC products.
• Maintain and conform to product graphic standards and brand guidelines, ensuring consistency and protection of brand equity across all packaging.
• Review and proof packaging artwork, comps, and vendor proofs; participate in on‑site press checks as needed
• Support the development and maintenance of packaging style guides and technical documentation.
• Create professional designs and layouts for brochures and various branded promotional materials.
• Example projects:
  • Updating Drug Facts panels for regulatory compliance
  • Creating new flavor or count variants for existing brands
  • Adapting master packaging designs for promotional bundles, club packs, etc.
  • Implementing minor design tweaks based on marketing feedback

• Conceptualize, design and produce engaging digital creative across multiple brands for use in organic and paid channels, including social media, display ads, email campaigns, and search.
• Create and retouch high‑quality product images, packaging renders, and branded content assets that elevate brand presentation and support sales.
• Execute resizes and adaptations for various digital channels and campaigns
• Optimize for user experience and consumers’ interaction with the brand online
• Use data analytics to better understand consumer online behavior and preferences
• Develop and maintain consistent visual identities across websites, landing pages, and e‑commerce platforms (including Amazon, Shopify, and retail partner sites).

• Liaise with cross‑functional teams (Marketing, Package Engineering, Regulatory, etc.) to gather requirements and ensure packaging and digital design translate brand strategy into compelling solutions and meet business and regulatory needs.
• Manage multiple projects and deadlines simultaneously, maintaining organized project files and documentation.
• Communicate clearly and effectively with external partners (vendors, printers, agency partners, etc.) to ensure timely and accurate project delivery.
• Provide status updates to management and keep stakeholders informed of project progress and any significant issues.
• Assist in onboarding and training new team members as needed