Principal Product Designer

About the Company

Berry Street is on a mission to transform how Americans eat through nutrition therapy. Its platform connects individuals needing evidence‑based nutrition care with a network of Registered Dietitians and AI‑powered tools. From weight management, diabetes, and heart health to kidney disease, maternal health, and 25+ other conditions, Berry Street’s clinical team delivers personalized nutrition interventions that improve outcomes and reduce total cost of care.

It works with large health plans, leading health systems, and innovative care management companies to serve diverse populations across all 50 states. Founded in January 2023 and now serving tens of thousands of patients nationwide, it is a Series B company backed by investors such as Northzone, Sofina, FJ Labs, and angel investors including the founders of Revolut, Spring, Grow Therapy, and Tilly.

$/yr – $/yr (salary based on experience and location)

As Principal Product Designer, you will shape the look, feel and usability of all Berry Street surfaces—from the mobile app to the telehealth experience. You’ll set the bar for design excellence, ensuring every interaction reflects empathy, trust and clarity. This hands‑on leadership role balances high‑level vision with rolling up your sleeves to design alongside a lean team.

• Own design across all surfaces: define and uphold a cohesive design system and user experience across mobile, web and telehealth.
• Lead the design team: mentor and inspire a small team of product designers, fostering a culture of craft, collaboration and continuous learning.
• Elevate the user experience: partner with product, engineering and clinical teams to translate complex healthcare workflows into simple, intuitive interfaces that build trust with patients and providers.
• Drive the design process: set standards for research, prototyping, visual design and usability testing to ensure product decisions are grounded in both creativity and evidence.
• Be hands‑on: contribute directly to product design where needed, especially in early iterations or high‑stakes features.
• Champion design at the company level: advocate for design thinking in strategy discussions and ensure the user voice is central to decision‑making.
• Leverage AI in the design process: incorporate AI tools into prototyping, iteration and research workflows to accelerate creativity and learning.

• 8+ years of professional design experience.
• Portfolio that demonstrates exceptional design sense across mobile and web products, ideally including consumer‑facing experiences.
• Familiarity with AI‑assisted design and prototyping tools and enthusiasm for exploring how they can elevate speed, craft and innovation.
• Experience leading design in a startup or high‑growth environment, balancing speed with thoughtful craft.
• Comfortable working cross‑functionally with product managers, engineers and clinicians to tackle ambiguous problems.
• Hands‑on leadership mindset—setting vision while diving into details when needed.
• Deep care for usability, accessibility and trust, especially in health‑related experiences.

• Comprehensive health insurance plans, including dental and vision.
• Generous PTO.
• 401(k) with match.
• Citibike membership.
• Unlimited dietitian care.
• Opportunity to drive impact within the healthcare landscape from day one.
• Opportunity to help build a rapidly scaling startup by taking ownership of work, mentorship and leadership opportunities.

New York, NY

Mid‑Senior level

Full‑time

Other

IT Services and IT Consulting