Product Lead, Activation & Onboarding

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

At Rippling, Product is central to how we build, scale, and deliver value to our customers. We are entering a pivotal new phase of growth—and product‑led growth (PLG) will be a critical lever in accelerating Rippling’s next chapter.

As the Product Lead for Onboarding, Activation, and Growth Infrastructure, you will own the front door to Rippling—defining how companies discover value, reach their “aha moment,” and build the foundation for long‑term success. You will architect the core onboarding systems, top‑of‑funnel components, and experimentation infrastructure that power activation across all Rippling products. You will also serve as both the quality bar and the enabler for onboarding—from fully self‑serve flows to IM‑assisted and white‑glove enterprise implementations—ensuring every product team can onboard customers efficiently while maintaining consistency and scalability.

• Own the end‑to‑end company onboarding and activation experience, ensuring every new customer achieves rapid, high‑quality time‑to‑value.
• Define and build standardized top‑of‑funnel components that scale across Rippling’s product ecosystem.
• Design and maintain the product onboarding SDK, enabling every Rippling product to build consistent, high‑quality onboarding experiences across new company onboarding, cross‑sell adoption, self‑serve PLG flows, and service‑led implementations.
• Own and reinvent the foundational onboarding flows for companies of every size—building an AI‑native experience that evolves for fast‑growing startups to global enterprises across every industry.
• Integrate Rippling onboarding with external project‑management tools, enabling coordinated implementation workflows for more complex customers.
• Own Rippling’s growth infrastructure, including event tracking, lifecycle data, experimentation systems, and analytics tooling.
• Define the infrastructure that connects onboarding and activation to GTM systems, including SFDC event emission, two‑way synchronization, and sales insights.
• Collaborate cross‑functionally with product teams to ensure consistent activation patterns across the platform, driving measurable increases in onboarding completion, activation, and expansion.

• At least 5+ years of product management experience with at least 3 years focusing on growth products at PLG SaaS organizations.
Proven experience designing and owning activation, onboarding flows, or lifecycle product surfaces, ideally in a multi‑product SaaS environment.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and deliver material business impact.
• Strong technical intuition and familiarity with platform architecture, SDKs, and shared component design.
• Excellent cross‑functional communication skills, with the ability to align stakeholders at all levels and guide decisions with clarity and conviction.
• A willingness to go deep in a technical domain, build empathy for implementation partners, and thoroughly understand the needs of SMBs and enterprise customers.
• Self‑starter with a strong bias toward action and the ability to thrive in a fast‑paced, high‑growth environment.
• Strong alignment with Rippling’s leadership principles:
  Go and See, and Are Right, a Lot.

The Core Experiences team builds the foundational, cross‑product systems that power Rippling’s unified workforce platform. We are responsible for the critical surfaces and user journeys that every customer interacts with—ensuring Rippling delivers a world‑class experience for both local SMBs and large multinational corporations.

Rippling is an equal‑opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability,…