Principal AI Creative Director, POD

Description

Advertising is being remade. The brands that win the next decade will be the ones that figure out how to deliver creative that is personal, performant, and produced at a scale no human team can match alone. Generative AI is the unlock. But generation alone is not the advantage. The advantage belongs to the system that connects creation to delivery to learning, and gets better with every impression.

Amazon Ads is building that system. We are investing in the models, the infrastructure, and the product intelligence to make personalized, brand-aligned creative a default capability for every advertiser, not a luxury reserved for the largest budgets. The work is early, the stakes are high, and the opportunity to define how this category develops is real. We are building that system.

We need a Principal AI Creative Director to define what great looks like inside it and to make that definition teachable, scalable, and machine-readable.

• As Principal AI Creative Director for Personalization Optimization and Design (POD), you are the human judgment layer at the center of Amazon's AI creative system.
• Define and own the creative quality bar for AI-generated assets across POD's full portfolio, including images, video, copy, and multi-format compositions.
• Establish brand intelligence frameworks that ensure AI outputs are aesthetically coherent, emotionally resonant, and brand-safe at scale.
• Act as the senior creative editor for AI-generated content, distinguishing exceptional work from "good enough" outputs and articulating the difference in decomposable, teachable terms.
• Lead the Systemization of Taste:
  Break down what makes great creative into its constituent elements and translate these primitives into structured frameworks, including prompt libraries, creative briefs, quality rubrics, and annotation schemas.
• Define the primitives that power aesthetic moderation: the signals and thresholds that allow our systems to evaluate, filter, and rank AI-generated content without requiring human review of every asset; partner with applied science and engineering to operationalize these as machine-readable inputs.
• Hands-On Production and Prototyping:
  Produce high-quality creative content independently across modalities, including image, video, and copy, and build working prototypes that demonstrate new customer experiences and surface trade-offs for leadership decisions.
• Maintain current, deep fluency across tools including text-to-image (Midjourney, Adobe Firefly, Stable Diffusion), text-to-video (Sora, Runway, Kling), and LLM-powered copy and agentic workflows.
• Defining New Creative Experiences:
  Partner with design, product, and engineering to define what new AI-powered creative experiences should look and feel like for advertisers.
• Translate Creative Vision into CX direction:
  Advise on the experience design for advertiser-facing tools, ensuring AI capabilities are surfaced in ways that are legible, trustworthy, and creatively empowering.
• Aesthetic Moderation and Governance:
  Build and own the aesthetic moderation framework, including quality thresholds, brand safety standards, and editorial review workflows, that scale without requiring human review of every asset.
• Cross-Functional Creative Leadership:
  Serve as the creative authority in cross-functional conversations with engineering, science, product, and design leadership; partner with the Design Technology team to ensure prototypes reflect a high creative bar before graduation into engineering roadmaps.

Note:

The role is described as operating as a principal-level individual contributor with org-wide influence, partnering directly with design, engineering, science, and product leadership across every surface (POD) owns.