Senior Creative Strategist

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

As a Senior Creative Strategist, you’ll drive strategic storytelling and campaign development for BBC Story Works across the Americas. You’ll lead branded content ideation, shape major client pitches, and serve as the post-sale creative director for projects you sell through, ensuring a clear through line from pitch to execution. You’ll also drive content innovation by pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences.

Ideal candidates are fluent in platform-specific storytelling and bring deep experience across sectors like Technology, Finance, Travel, Auto, and Sport.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC s desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven  News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

We’re seeking a creative thinker to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners’ messaging goals. You’ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC Story Works in the Americas, collaborating on globally impactful branded content for one of the world’s most trusted media brands across both emerging and established formats.

You’re a creative leader and strategic thinker who thrives on developing stories and branded content that truly resonate with audiences. You bring a strong editorial sensibility, a passion for platform-first innovation, and the ability to guide projects from pitch through post-sale execution. You enjoy collaborating across teams in a fast-paced, evolving environment. Experience working in or adjacent to a news environment, with an understanding of editorial compliance and standards, will help you succeed in this role.

• Lead creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives.
• Collaborate closely with cross-functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded and AFP concepts in Technology, Finance, Travel, and Health verticals, bringing subject-matter fluency and brand insight to the creative process.
• Act as creative lead in post-sale, working closely with producers, project managers, and external partners to bring sold-in concepts to life with excellence and consistency
• Partner with project management and production teams to develop detailed campaign plans, budgets, timelines, and deliverables.
• Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for You Tube, Linked In, Instagram, Tik Tok, and emerging formats (not just versioning).
• Support junior creative team members by providing feedback, storytelling frameworks, and best practices.
• Collaborate globally with BBC Story Works teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health.
• Branded content fluency with the digital media landscape, ad sales…