Creative Director

Reports to: Head of Creative & Content

We are OK COOL. Strategic and (very) creative partners to the world’s leading brands. Built for social, targeting Gen Z and young millennia ls. Campaigns, content, creators. Global af. Our clients include some of the biggest, best brands on the planet.

OK COOL is seeking an exceptional Creative Director to lead the creative vision and execution of social-first campaigns, brand storytelling, and creator-led content across platforms. This role is accountable for shaping culturally relevant, platform-native work that connects brands to real audiences – especially Gen Z and Millennia ls – through bold ideas and best-in-class execution.

You will guide multidisciplinary creative teams from concept through launch, partner closely with Strategy, Accounts, Influencer, and Production, and serve as a senior creative leader with our clients. You’re a creative force and hands‑on leader: confident selling work, sharpening ideas, solving execution challenges, and inspiring teams to deliver work that moves culture, not just feeds the algorithm.

Candidates must be passionate about culture, social platforms, and brand storytelling, helping clients navigate the ever‑changing digital landscape while ensuring our work is creative, effective, and aligned with their goals.

• Lead the end-to-end creative vision and execution for brand campaigns, social content, and influencer activations across platforms.
• Translate brand goals and cultural insights into innovative, platform-native creative ideas that drive engagement and impact.
• Own the creative bar across all deliverables, ensuring work aligns with OK COOL’s creative values, storytelling standards, and client objectives.
• Champion social-first thinking, ensuring ideas are native to Tik Tok, Reels, Shorts, and evolving digital ecosystems.

• Oversee concept ideation, scripting, visual storytelling, and narrative development from pitch through production.
• Push creative boundaries while maintaining brand integrity and social relevance.
• Lead cross-functional teams in shaping bold, culturally fluent work that lives seamlessly across formats, platforms, and channels.
• Elevate ideas through clear creative direction, thoughtful iteration, and strong storytelling craft.

• Partner with producers, editors, and creative collaborators to bring concepts to life from pre‑production through final delivery.
• Ensure creative intent remains intact through all stages of production, including on‑set direction, creator collaboration, and post‑production review.
• Support production planning, budgeting, resource alignment, and content capture to enable efficient, high‑quality execution.
• Balance ambition and feasibility, guiding teams toward solutions that maximize creative impact while staying on scope, timeline, and budget.

• Mentor, manage, and inspire a multidisciplinary creative team including writers, designers, art directors, editors, and content creators.
• Provide clear creative direction, actionable feedback, and professional development guidance to grow talent and elevate craft.
• Foster a collaborative, accountable creative culture rooted in curiosity, inclusivity, and high artistic standards.
• Partner closely with Strategy, Accounts, Influencer, and Production teams to deliver cohesive, insight-driven creative work.
• Ensure creative excellence and consistency across all outputs, from daily social content to large-scale campaigns.

• Confidently present creative work to clients with clarity, storytelling finesse, and strategic rationale.
• Build trusted client relationships, positioning yourself as a creative thought partner and cultural advisor.
• Guide creative discussions with clients around strategy, execution, platforms, and production tradeoffs.
• Collaborate with senior leadership on new business pitches, creative frameworks, and agency thought leadership initiatives.

• Stay deeply connected to cultural trends, platform innovations, emerging creators, and evolving content formats.
• Translate…