Manager, Global Art Direction - Creative, Biolage​/Pureology​/Mizani - DMI

Overview

L’Oréal | Posted Mar 7 — Full-time, New York, Negotiable, Unknown

Title: Manager, Global Art Direction - Creative, Biolage/Pureology/Mizani - DMI

Location: NY/Hudson Yards (Hybrid)

Division: Professional Products Division

About the Team: We are the internal global creative team for L’Oréal USA’s American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot, and L’Oréal Technique. We are seeking a talented and innovative Art Director with a mastery of visual identity development and brand aesthetics. In this role, you will work closely with the Brand Creative Lead to concept, execute, and maintain brand codes, implement comprehensive brand guidelines, and use these codes as a guide to create cohesive visual systems across all brand touchpoints.

The ideal candidate will have previous in-house or agency experience, a strong portfolio showcasing brand identity work, and a deep understanding of how to create impactful, consistent brand experiences across various platforms and media.

• Identity & Systems:
  Collaborate with the Brand Creative Lead to evolve, develop, and execute brand identity, storytelling, and visual systems.
• Brand Guidelines:
  Create, implement, and maintain comprehensive brand guidelines, including logo usage, color palettes, typography, imagery style, and all other visual brand elements.
• Omnichannel Execution:
  Concept and execute visual assets that align with established brand guidelines across all touchpoints, including assets for product launch dossiers, digital platforms, e-commerce, paid media, social media, advertising, and in-store/in-salon experiences.
• Cross-Functional Collaboration:
  
  Work closely with cross-functional teams to ensure brand consistency and coherence across all marketing materials and campaigns.
• Aesthetic Leadership:
  Develop the look and feel for aesthetic elements of the brands, ensuring they resonate with target audiences and reflect core brand values.
• Content Production:
  Concept, lead, and direct photo and video shoot executions to capture necessary assets in the appropriate visual style for the brand.
• Stakeholder Management:
  Prepare and assist in presenting visual concepts and designs to internal stakeholders and clients.
• Trend Monitoring:
  Stay current with the latest trends in design, beauty, and fashion to inform and inspire creative work.

• Experience:
  
  5+ years of experience in an Art Director or Senior Designer role, with a specific focus on brand identity implementation and visual asset creation.
• Portfolio: A strong portfolio demonstrating expertise in brand building and visual identity projects.
• Design Excellence:
  Exceptional design skills and a keen eye for typography, photography, color theory, and composition.
• Branding Knowledge:
  Thorough understanding of branding principles and how to apply them across various media and platforms.
• Implementation:
  Proven experience in implementing brand guidelines and style guides.
• Software Proficiency:
  Mastery of industry-standard design software (e.g., Adobe Creative Cloud).
• Communication:
  Ability to articulate design decisions and present work effectively to diverse audiences.
• Collaboration:
  
  Strong communication and collaboration skills to work effectively across different departments and stakeholders.

• Multidisciplinary Command: A solid understanding and command of multiple mediums including layout/design, photography, video, and CGI.
• Tooling:
  Extensive knowledge of Figma and the Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro).
• Industry Context:
  Experience in the professional salon, beauty, fashion, and/or luxury spaces.
• Innovation:
  Familiarity with executing generative AI imagery.
• Production Knowledge:
  Understanding of production processes for print, video, and digital media.
• Strategy:
  Ability to balance high-level creativity with business objectives and brand strategy.

• Travel:
  Occasional travel may be required for photoshoots and brand events.

As part of the L’Oréal family, we emphasize innovation, diversity, and sustainability. Our…