Brand Content Creator; TikTok

Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.

We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.

We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.

Athena Club is on the lookout for a creative and passionate Tik Tok Content Creator to join our team. In this role, you’ll own the end-to-end creation of engaging Tik Tok content that drives brand awareness, cultural relevance, and community engagement while staying true to our brand voice and values.

• Own the full Tik Tok content lifecycle, from ideation and shooting through editing and publishing
• Partner with the Senior Manager of Brand to develop and execute a Tik Tok content strategy
• Concept original, trend-forward content that feels native to Tik Tok and on-brand
• Stay ahead of platform trends, formats, sounds, and cultural moments
• Collaborate with social and growth teams to support launches and identify paid boosting opportunities
• Appear on camera as needed to create authentic, personality-driven content and host Tik Tok Lives
• Analyze performance and optimize content based on insights and best practices
• Help position Athena Club as a must-follow, category-defining brand on Tik Tok

• 2–3 years of experience creating social or short-form video content (beauty preferred)
• Strong understanding of Tik Tok trends, algorithms, and best practices
• Excellent creative and storytelling skills with a strong visual eye
• Proficiency with video editing software and mobile editing tools
• Comfortable on camera and confident creating live and personality-driven content
• Strong communication and collaboration skills
• Based in NYC or open to working full-time in-office (NYC preferred)

• Medical, Dental, Vision insurance
• Life + Disability
• HSA or FSA
• Commuter benefits
• 401K
• Weekly team lunches
• Optional Bi-Weekly Team Workouts
• Annual Offsite “Camp Athena Club”

$70,000 - $80,000 USD

Athena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.

We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.