Social Media Content Producer

Social

Q Agency is looking for a NYC-based Social Media Producer to lead content strategy and production for a premium aesthetic medical brand.

This role combines creative strategy, short-form content production, and social storytelling. The producer will work directly with the founders / brand team and at times actors / creators to develop and capture engaging educational and authority-building content, whether it’s sit down podcast style, skit based / trend based satire / humor led etc.

You will be responsible for concepting, producing, and capturing short-form content designed for Tik Tok, Instagram Reels, and You Tube Shorts.

The ideal candidate is highly comfortable directing talent, running efficient content shoots, and developing repeatable social content series.

This is not a typical social media manager role — we are looking for someone who understands short-form storytelling, audience psychology, and how to translate expertise into engaging video content.

• Develop recurring short-form content series aligned with brand goals
• Translate complex medical topics into engaging social content
• Create concepts, hooks, and narrative structures for short-form video
• Identify content opportunities based on social trends and audience behavior

• Plan and coordinate content shoots (every ~6 weeks)
• Develop scripts, shot lists, and creative direction
• Capture high-quality short-form video optimized for social platforms
• Work with videographers and editors as needed

• Produce content optimized for Tik Tok, Instagram Reels, and You Tube Shorts
• Understand algorithm-driven content structure and hook mechanics
• Identify formats that drive engagement, saves, and shares
• Work closely with the Social
  
  Q strategy team
• Collaborate with the brand founder to capture authentic expertise-driven content
• Help translate marketing goals into content concepts

• Work with editors to ensure final assets align with creative direction
• Review edits and ensure content is platform-ready

• Based in New York City and able to attend in-person shoots
• Strong experience producing short-form video content
• Proven experience with Tik Tok, Instagram Reels, and You Tube Shorts
• Comfortable directing talent and guiding on-camera performance
• Strong storytelling and content concepting skills
• Experience running efficient content shoots

• Experience producing content for creators, brands, or founders
• Experience in health, wellness, beauty, or aesthetics content
• Understanding of social algorithms and engagement mechanics
• Experience working with influencers or creator-led content