Creative Strategist

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

This role sits at the intersection of performance and brand. You’ll support the creative strategy that shapes how David shows up across paid, organic, and social-first channels, from brand storytelling and product launches to UGC-style performance ads and lo‑fi content. You’ll bring clarity, taste, and direction across platforms, translating brand identity into content that feels culturally relevant and drives measurable results.

This is a role for someone who can think strategically, move quickly, and turn insights into creative that performs.

• Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
• Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always‑on content
• Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
• Partner cross‑functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution

• Support and manage creative strategy for lo‑fi and UGC‑style ad content, ensuring alignment with brand voice and performance goals
• Identify high‑performing hooks, formats, and narratives across Meta, Tik Tok, You Tube, and TV
• Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
• Continuously iterate on winning creative directions based on performance data and testing insights

• Identify creative testing opportunities and develop hypotheses aligned to growth goals
• Translate performance data into actionable creative learnings and refinements
• Share insights, patterns, and learnings to improve creative output over time

• Conduct brand audits, competitive analysis, and trend research to identify cultural whitespace
• Stay ahead of platform shifts, creator trends, and emerging content formats
• Ensure David’s creative output feels current, differentiated, and unmistakably on‑brand

• 1+ years of experience in creative strategy or a high‑intensity environment (e.g., hypergrowth startup, consulting, investment banking)
• Deeply plugged into the social and UGC landscape, with strong instincts across Tik Tok, Meta, Instagram, and You Tube Shorts – you know what’s relevant
• Able to translate performance data into brand‑aligned creative that drives results and strengthens brand perception
• Organized and process‑minded, with the ability to think strategically while staying hands‑on and bringing structure to fast‑moving creative workflows (timelines, deliverables, approvals)
• Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
• Humility, curiosity, and a desire to build an early‑stage CPG company with a mission to create tools to increase muscle and decrease fat

• This is a full‑time role
• Salary: $100,000 - $120,000 per year DOE, inclusive of cash bonus based on attainment of company targets
• Company equity opportunity
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together