Creative Director

Company: Marks

Reports to: VP, Creative

Location: New York City (Hybrid)

Marks, part of the Propelis Group is a consumer experience agency creating engaging moments across the entire brand spectrum—from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behavior, we help brands win in an age of constant change.

We are a global, collaborative network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.

The Creative Director is a senior creative leader responsible for defining, championing, and delivering big, ownable ideas that translate into smart, scalable design and communication systems across all touchpoints—from packaging and in-store to integrated marketing campaigns, digital, and beyond.

Reporting to the VP, Creative, this role sets the creative vision for a portfolio of brands and leads multidisciplinary teams to bring that vision to life from brief through execution. The Creative Director ensures the work is strategically grounded, creatively bold, and impeccably crafted—while driving the development of innovative solutions that meet and exceed client expectations.

This role requires a confident point of view, the ability to inspire and galvanize teams, and the credibility to lead clients as a trusted creative authority. The Creative Director shapes briefs, pushes ambition, and raises the creative standard across both brand design and marketing communications work.

• Own and define the creative vision for integrated marketing communications and brand design across your portfolio of clients
• Lead the development of big campaign ideas and design systems that ladder to brand strategy and flex across channels, formats, and moments
• Translate conceptual thinking into cohesive design and messaging systems, rather than one-off executions
• Ensure all work is strategically sound, creatively distinctive, and executed with craft and consistency
• Act as a brand guardian who protects the brand DNA while championing appropriate evolution to brand voice, tone, and expression
• Drive the definition of the creative brief, creative strategy, and creative solution for each project

• Lead concepting and execution across packaging, retail, in-store, digital, social, video, motion, and out-of-home
• Develop creative, innovative, and cost-effective design strategies that meet client needs, utilizing market trends, competitor intelligence, and innovative thinking
• Guide teams in developing content ecosystems and design systems that feel connected, intentional, and scalable
• Oversee narrative development for presentations, ensuring ideas are clearly framed, confidently sold, and easy to rally behind
• Lead project review sessions; utilize learnings to recommend best practices for design strategy, concept creation, visual innovation, and execution

• Serve as a trusted creative partner and senior-level advisor to clients across both brand design and marketing communications engagements
• Bring confidence and clarity to client conversations—articulating ideas, defending creative choices, and pushing ambition when needed
• Partner with strategy and client services to shape briefs, unlock stronger insights, and elevate the work
• Ensure client retention is maximized by delivering custom‑tailored solutions that meet client objectives and expectations
• Support new business efforts by contributing to pitches, proposals, kickoffs, and growth opportunities

• Lead, inspire, and mentor teams of Art Directors, Copywriters, and Designers
• Set clear creative direction and expectations; give teams the confidence to do their best work
• Balance high-level vision with hands‑on guidance when needed
• Foster a culture of accountability, curiosity, and creative excellence
• Partner with client services and project managers to plan projects and cast the right team for each assignment
• Partner with recruiting and operations to…