Publicity Assistant, Avery & Tarcher; Hybrid

Publicity Assistant, Avery & Tarcher (Hybrid)

Penguin Publishing Group is the proud publisher of great writers and gifted storytellers, beloved books, and eminent works. Within PPG, Avery and Tarcher are two dynamic nonfiction imprints dedicated to publishing books that change and improve readers’ lives.

Avery

publishes a broad range of categories including health and wellness, psychology, lifestyle, inspiration, personal finance, and cookbooks. Authors include Nobel Peace Prize recipients such as His Holiness the Dalai Lama and Archbishop Desmond Tutu, James Beard Award winners such as Joanne Lee Molinaro, and #1 New York Times bestselling authors including James Clear.

Tarcher

publishes self‑help for a new generation—spanning mental health, relationships, creativity, social justice, spirituality, personal growth, and gift/journal formats—with authors including Julia Cameron, Amir Levine, Meera Lee Patel, and Nedra Glover Tawwab.

We are seeking a highly organized, detail‑oriented, and enthusiastic Publicity Assistant to support the Director of Publicity and the Assistant Director of Publicity across both imprints. This is an exciting opportunity for someone eager to build a career in nonfiction book publicity and gain hands‑on experience working on impactful, conversation‑driving books.

To apply, please submit a résumé and cover letter explaining why you are the ideal candidate for this role and what excites you about publicity at Avery & Tarcher.

The Publicity Assistant plays a vital role in supporting both the department’s overall operations and individual title campaigns.

• Provide day-to-day administrative support to the Director of Publicity
• Light meeting support (schedule meetings, coordinate internal and external calls, take notes)
• Process invoices, billing, expense reports, and departmental paperwork in partnership with the Director and procedures via Accounts Payable. Track budgets and maintain organized records of departmental expenses
• Maintain and update the publicity database, including media contacts and campaign records
• Spearhead award submissions for the department in partnership with the Director and another publicist on the team
• Assist with preparation for seasonal pitch meetings gathering catalog materials as needed
• Support special projects and cross‑departmental initiatives as needed

• Provide hands‑on support for publicity campaigns across lead and select titles
• Draft press materials including press releases, pitch letters, media alerts, and talking points
• Build and maintain targeted media lists (national, regional, broadcast, podcast, digital, etc.)
• Research new media outlets, emerging platforms, and unique promotional opportunities
• Coordinate galley and finished book mailings
• Track and digitally circulate media coverage; maintain detailed campaign logs
• Support the Assistant Director with coordinating author events and signings
• Arrange author travel and accommodations; create and distribute detailed tour schedules
• Attend pitch meetings and author calls; contribute ideas for creative outreach
• Pitch select media under the guidance of supervisors
• Monitor media trends, news cycles, and cultural conversations to identify timely hooks

• Strong interest in book publishing and nonfiction publicity
• Excellent written and verbal communication skills
• Exceptional organizational skills and keen attention to detail
• Ability to manage multiple deadlines and prioritize in a fast‑paced environment
• Professional, proactive, and resourceful mindset
• Comfortable interacting with authors, agents, media, and internal stakeholders
• Familiarity with media landscapes (print, digital, broadcast, podcasts, newsletters, influencers)
• Proficiency in Microsoft Office and Google Workspace

• Experience with media databases (e.g., Cision, Muck Rack)
• Familiarity with Canva, Adobe Creative Suite, or basic design tools
• Prior internship or work experience in publishing, media, marketing, or communications

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